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Search Engine Optimization for Dummies

ISBN-10: 0471979988

ISBN-13: 9780471979982

Edition: 2nd 2006 (Revised)

Authors: Peter Kent

List price: $24.99
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Description:

This title shows Web site designers, owners and search engine optimizers (SEOs) how to build sites that rank high in the search engines and generate high traffic. It covers creating search-engine friendly sites and pages, registering sites with standard search engines, directories, software and more.
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Book details

List price: $24.99
Edition: 2nd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/8/2006
Binding: Paperback
Pages: 408
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Introduction
Search Engine Basics
Surveying the Search Engine Landscape
Your One-Hour Search-Engine-Friendly Web Site Makeover
Planning Your Search-Engine Strategy
Making Your Site Useful and Visible
Building Search-Engine-Friendly Sites
Picking Powerful Keywords
Creating Pages That Search Engines Love
Avoiding Things That Search Engines Hate
Dirty Deeds, Done Dirt Cheap
Bulking Up Your Site - Competing with Content
Adding Your Site to the Indexes and Directories
Finding Traffic via Geo-Targeting
Getting Your Pages into the Search Engines
Submitting to the Directories
Buried Treasure - More Great Places to Submit Your Site
After You've Submitted Your Site
Using Link Popularity to Boost Your Position
Finding Sites to Link to Yours
Using Shopping Directories and Retailers
Paying Per Click
The Part of Tens
Ten -Plus Ways to Stay Updated
Ten Myths and Mistakes
Ten -Plus Useful Tools
Staying out of Copyright Jail
Index