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Scenarios The Art of Strategic Conversation

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ISBN-10: 0471966398

ISBN-13: 9780471966395

Edition: 1996

Authors: Kees Van der Heijden

List price: $39.95
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Description:

"Kees van der Heijden has written the most comprehensive, detailed and insightful guide to understanding the business environment in a way most useful to business. No one has mastered the art of bringing that insight to bear in the real world of business with greater depth than Kees." Peter Schwartz, Chairman, Global Business Network; author of The Art of the Long View. The only constants in the current business environment are turbulence and change. When initially developed at Royal Dutch/Shell, scenario planning helped companies understand external change - change in markets, the competitive arena, technology, demographics and so on. In this book, Kees van der Heijden takes the art of…    
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Book details

List price: $39.95
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/7/1996
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

The Context. 1965 to 1990: Five Discoveries in Shell
Three Competing Paradigms in Strategic Management
The Principles Of Scenario Planning
The Business Idea of An Organisation
Dealing with Uncertainty
Scenarios and the Business Idea
Scenario Planning in Organisations
The Practice Of Scenario Planning
The Practitioner2s Art
Articulation of the Business Idea
Competitive Positioning
Scenario Development
Option Planning
Institutionalising Scenario Planning
The Management of Change
Planning Processes
Guiding the Strategic Conversation
Conclusion
References
Index