Scenarios The Art of Strategic Conversation

Name: Scenarios The Art of Strategic Conversation
Price: 4.53 USD
Availability: InStock
ISBN: 9780471966395

ISBN-10: 0471966398

ISBN-13: 9780471966395

Edition: 1996

Authors: Kees Van der Heijden

List price: $39.95

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Description:

"Kees van der Heijden has written the most comprehensive, detailed and insightful guide to understanding the business environment in a way most useful to business. No one has mastered the art of bringing that insight to bear in the real world of business with greater depth than Kees." Peter Schwartz, Chairman, Global Business Network; author of The Art of the Long View. The only constants in the current business environment are turbulence and change. When initially developed at Royal Dutch/Shell, scenario planning helped companies understand external change - change in markets, the competitive arena, technology, demographics and so on. In this book, Kees van der Heijden takes the art of…

Book details

List price: $39.95
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/7/1996
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English



The Context. 1965 to 1990: Five Discoveries in Shell


Three Competing Paradigms in Strategic Management


The Principles Of Scenario Planning


The Business Idea of An Organisation


Dealing with Uncertainty


Scenarios and the Business Idea


Scenario Planning in Organisations


The Practice Of Scenario Planning


The Practitioner2s Art


Articulation of the Business Idea


Competitive Positioning


Scenario Development


Option Planning


Institutionalising Scenario Planning


The Management of Change


Planning Processes


Guiding the Strategic Conversation


Conclusion


References


Index