Store Wars The Battle for Mindspace and Shelfspace

Name: Store Wars The Battle for Mindspace and Shelfspace
Price: 17.25 USD
Availability: InStock
ISBN: 9780471950813

ISBN-10: 0471950815

ISBN-13: 9780471950813

Edition: 1995

Authors: Judith Corstjens, Marcel Corstjens

List price: $97.50

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Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power…

Book details

List price: $97.50
Copyright year: 1995
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/28/1995
Binding: Hardcover
Pages: 314
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.430
Language: English



Reaching The Limits of Market Orientation


Evolution of Marketing Orientation


Creating Sustainable Advantage in Consumer Markets


Brand Proliferation


Dealing with Hypersegmentation


The Rising Retailer


Retail Evolution


Retailers and the Marketing Concept


Creating a Sustainable Retail Differential Advantage


Matrix Marketing


The Battle for Mindspace


The Battle for Shelfspace


Trade Marketing


The New Order and Its Challenges


Index