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Customer Data Integration Reaching a Single Version of the Truth

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ISBN-10: 0471916978

ISBN-13: 9780471916970

Edition: 2006

Authors: Evan Levy, Don Peppers, Martha Rogers, Jill Dych�

List price: $50.00
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Customer data integration in a readable style Customer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. With anecdotes and case studies from industry heavyweights who have seen the need for-and the payback from-integrated customer information, this book is heavily focused on best practices, providing a linkage between the business drivers of CDI and the technical realities of implementation. Actual examples, checklists, and tools are included. Jill Dyche (Sherman Oaks, CA) is a partner and cofounder of…    
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Book details

List price: $50.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/4/2006
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 1.342
Language: English

Executives Flying Blind
Slouching toward Customer Focus
Management Mandates Customer Intimacy
Data Back in the Limelight
What We Don't Know Can Hurt Us
CDI and CRM: A Rapprochement
Manager Do's and Don'ts
Master Data Management and Customer Data Integration Defined
Delineating the Boundaries of CDI
A CDI Taxonomy
Components of CDI
Manager Do's and Don'ts
Challenges of Data Integration
Data-Always the Bridesmaid
Five Mainstay Challenges of Data Integration
Manager Do's and Don'ts
"Our Data Sucks!": The (Not So Little) Secret about Bad Data
Data Quality: The Movie
Bad Data's High Cost
Data Quality: Job Number Two
Data Quality and Master Data Management
Manager Do's and Don'ts
Customer Data Integration Is Different: A CDI Development Framework
Not Your Father's Development Methodology
Top-Down versus Bottom-Up
A CDI Implementation Framework
Change Management for CDI
Manager Do's and Don'ts
Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship
Sturm und Drang of Data Ownership
The Truth about Managing Data as an Asset
A Case for Data Governance
Organizing around Data
Challenges of Adoption and Consensus
Coming Full Circle: Data Management and CDI
Manager Do's and Don'ts
Making Customer Data Integration Work
Responsibilities of a CDI Architecture
Data Integration the Old-Fashioned Way
Data Integration via CDI
How It Works: Core Functionality of the CDI Hub
Eight Core Functions of Hub Processing
Synchronizing the Hub and Source System
Integrating Multiple Systems with the CDI Hub
Source System Data: Persistent Storage versus Registry Access
The CDI Hub in the IT Architecture
Manager Do's and Don'ts
Making the Case for Customer Data Integration
Benefits of CDI Investment
Building the Business Case
Keeping the Saboteurs at Bay
Internal Public Relations for CDI
Manager Do's and Don'ts
Bootstrapping Your Customer Data Integration Initiative
Getting CDI Right
Building the CDI Team
Fierce Conversations: Talking to CDI Vendors
Manager Do's and Don'ts