Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Name: Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
Price: 11.21 USD
Availability: InStock
ISBN: 9780471916901

ISBN-10: 0471916900

ISBN-13: 9780471916901

Edition: 2006

Authors: Don Sexton, Donald J. Trump

List price: $24.95

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Description:

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own…

Book details

List price: $24.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/23/2006
Binding: Hardcover
Pages: 336
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.144
Language: English



Foreword


Acknowledgments


How to Build a Powerful Marketing Strategy


Trump on Marketing by Donald Trump


What Is Marketing?


Building a Marketing Strategy


Understanding Your Customers


Measuring and Managing Your Perceived Value


Understanding Your Competitors


Understanding Your Organization's Capabilities


Understanding Your Overall Competitive Environment


Identifying Your Possible Markets


Selecting Your Key Target Market


Possibly the Most Important Chapter in This Book: Positioning Your Product or Service


Improving Your Marketing Strategy


Creating Your Most Valuable Asset: Your Brand


Developing Your Growth Plan


Determining Your Focus for Growth


Increasing Your Customer Satisfaction


Implementing Your Strategy


Product/Service Design


Integrating Customer Communications


Advertising


Identifiers


Sales Promotion


Personal Selling


Public Relations


Internet Marketing


Pricing


Guerrilla Marketing


Understanding the Numbers


Financial Analysis for Smart Marketing Decisions


Conducting Marketing Research


Forecasting


Making Sure Your Marketing Strategy Succeeds


The Marketing Plan


Notes


About the Author


Index