Power of Persuasion How We're Bought and Sold

ISBN-10: 0471763179

ISBN-13: 9780471763178

Edition: 2003

Authors: Robert Levine

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Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated.
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Book details

List price: $16.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/23/2006
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.990
Language: English

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The Contrast Principle
Or, How Black Gets Turned into White
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Or, Learning to Avoid Stupid Mental Arithmetic
The Hot Button
Or, How Mental Shortcuts Can Lead You into Trouble
Gradually Escalating the Commitments
Or, Making You Say Yes by Never Saying No
Winning Hearts and Minds
Or, the Road to Perpetual Persuasion
Or, the Dark End of the Dark Side of Persuasion
The Art of Resistance
Or, Some Unsolicited Advice for Using and Defending against Persuasion
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