ISBN-10: 0471755451

ISBN-13: 9780471755456

Edition: 2008

List price: $199.95 Buy it from $1.81 Rent it from $39.98
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How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.
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Book details

List price: $199.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/16/2007
Binding: Paperback
Pages: 640
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.464
Language: English

The Power of Entrepreneurship
Entrepreneurship and Small Business in the U.S.
Entrepreneurial Revolution
Web: Three Revolutions Converge
Development of the Web
Entrepreneurship Revolution Strikes Gold
Causes of the Entrepreneurial Revolution
Changes in the Entrepreneurial Framework Conditions
Churning and Economic Growth
Global Entrepreneurship Monitor
Principal Findings from GEM
Job Creation
Twenty-First Century Economies: Anglo-Saxon or Social Models?
Your Opportunity Journal
Web Exercise
Case: Malincho
The Entrepreneurial Process
Critical Factors for Starting a New Enterprise
Personal Attributes
Environmental Factors
Other Sociological Factors
Evaluating Opportunities for New Businesses
The Opportunity
The Customer
The Timing
The Entrepreneur and the Management Team
Determining Resource Needs and Acquiring Resources
Startup Capital
Profit Potential
Ingredients for a Successful New Business
Your Opportunity Journal
Case: Alison Barnard
Opportunity Recognition, Shaping, and Reshaping
From Glimmer to Action: How Do I Come Up with a Good Idea?
Finding Your Passion
Idea Multiplication
Is Your Idea an Opportunity?
The Customer
The Competition
Suppliers and Vendors
The Government
The Global Environment
The Opportunity Checklist
"I Don't Have an Opportunity"
Your Opportunity Journal
Web Exercise
Case: Jim Poss
Understanding Your Business Model and Developing Your Strategy
The Business Model
The Revenue Model
The Cost Model
The First-Mover Myth
Formulating a Winning Strategy
The People Are What Matters
Entry Strategy
Growth Strategy
Your Opportunity Journal
Web Exercise
Case: Adam Aircraft
Enterpreneurial Marketing
Why Marketing Is Critical for Entrepreneurs
Entrepreneurs Face Unique Marketing Challenges
Acquiring Market Information
Marketing Strategy for Entrepreneurs
Segmentation, Targeting, and Positioning
The Marketing Mix
Guerrilla Marketing
Marketing Skills for Managing Growth
Understanding and Listening to the Customer
Building the Brand
Your Opportunity Journal
Web Exercise
Customer Interview
General Outline: It Needs to be Tailored to Meet your Research Needs
Case: ClearVue
Building the Founding Team
Power of the Team
Where Do You Fit?
How to Build a Powerful Team
Bootstrapping: Building the Team Based on Stage-of-Venture Life
Other Compensation Considerations
External Team Members
Outside Investors
Board of Advisors
Board of Directors
Keeping the Team Together
Family Pressure
Interpersonal Conflicts
Your Opportunity Journal
Web Exercise
Case: Ajay Bam
The Business Planning Process
The Planning Process
The Story Model
The Business Plan
The Cover
Table of Contents
Executive Summary
Industry, Customer, and Competitor Analysis
Company and Product Description
Marketing Plan
Operations Plan
Development Plan
Critical Risks
Financial Plan
Types of Plans
Style Pointers for the Written Plan and Oral Presentation
Your Opportunity Journal
Web Exercise
Case: P'kolino
Building Your Pro-Forma Financial Statements
Common Mistakes
Financial Statement Overview
Building Your Pro-Forma Financial Statements
Build-Up Method
Revenue Projections
Cost of Goods Sold
Operating Expenses
The Preliminary Income Statement
Comparable Method
Building Integrated Financial Statements
Income Statement
Balance Sheet
Cash Flow Statement
Putting It All Together
Your Opportunity Journal
Web Exercise
Case: P'kolino Financials
Financing Entrepreneurial Ventures Worlwide
Entrepreneurial Financing for the World's Poorest
Microcredit for the Poorest of the Poor
Entrepreneurs and Informal Investors
Amount of Capital Needed to Start a Business
Characteristics of Informal Investors
Financial Returns on Informal Investment
Supply and Demand for Startup Financing
Venture Capital
Classic Venture Capital
Importance of Venture Capital in the U.S. Economy
Mechanism of Venture Capital Investing
Financial Returns on Venture Capital
Venture Capital in Europe
Factors Affecting Availability of Financing
Total Entrepreneurial Activity and Informal Investing
Factors Affecting Informal Investing
Factors Affecting Classic Venture Capital
Your Opportunity Journal
Web Exercise
Case: DayOne
Raising Money for Starting and Growing Businesess
Jim Poss, Seahorse Power Company
Bootstrapping New Ventures
Earnings Capitalization Valuation
Present Value of Future Cash Flows
Market-Comparable Valuation (Multiple of Earnings)
Asset-Based Valuation
Example of Market-Comparable Valuation
Asset-Based Valuation Example
Financing a New Venture
Informal Investors
Business Angels
Searching for Business Angels
Types of Business Angels
Putting Together a Round of Angel Investment
Venture Capital
Candidates for Venture Capital
Ideal Candidates for Venture Capital
Actual Venture-Capital-Backed Companies
Dealing with Venture Capitalists
Negotiating the Deal
Follow-On Rounds of Venture Capital
Harvesting Investments
Initial Public Offering
Pros and Cons of an IPO
The Process of Going Public
BFWS Goes Public
Selling the Company
A Strategic Acquisition: LowerMyBills.com
Why Be Acquired?
Your Opportunity Journal
Web Exercise
Case: Jon Hirschtick's New Venture
Debt and Other Forms of Financing
Getting Access to Funds-Start with Internal Sources
Start with Credit Cards and Home Equity Lines
Cash Conversion Cycle
Working Capital: Getting Cash from Receivables and Inventories
Using Accounts Receivable as Working Capital
The Sales Pattern
Cash Versus Credit Sales
Credit Policies
Setting Credit Terms
Collection Policies
Setting Credit Limits for Individual Accounts
Sources of Short-Term Cash: More Payables, Less Receivables
Cash from Short-Term Bank Loans
Cash from Trade Credit
Cash Obtained by Negotiating with Suppliers
Cash Available Because of Seasonal Business Credit Terms
Advantages of Trade Credit
Cash Obtained by Tightening Up Accounts Receivable Collections
Obtaining Bank Loans Through Accounts Receivable Financing
Pledging with Notification
Obtaining Loans Against Inventory
Chattel Mortgage
Floating Lien
Field Warehousing
Public Warehousing
Obtaining "Financing" from Customer Prepayments
Choosing the Right Mix of Short-Term Financing
Traditional Bank Lending: Short-Term Bank Loans
Maturity of Loans
Interest Rates
Applying for a Bank Loan
Restrictive Covenants
General Provisions
Routine Provisions
Specific Provisions
Equipment Financing
Obtaining Early Financing from External Sources
SBA-Guaranteed Loans
Applying for an SBA Loan
Planning Cash Flow and Planning Profits
Your Opportunity Journal
Web Exercise
Case: BetterLiving Patio Rooms
Legal and Tax Issues
Leaving Your Present Position
Corporate Opportunity
Recruitment of Fellow Employees
Proprietary Information
Choosing an Attorney and an Accountant
Choice of Legal Form
Personal Liability
Initial Investment of the Founders
Administrative Obligations
Choosing a Name
Stockholder and Operating Agreements
Negotiating Employment Terms
Disposition of Equity Interests
Distributions of Company Profits
Redemption Provisions
Legal and Tax Issues in Hiring Employees
Employees as Agents of the Company
Employment Discrimination
Other Employment Statutes
Employment Agreements
Equity Sharing
Property Insurance
Liability Insurance
Key Person Life Insurance
Business Interruption Insurance
Group Life, Disability, and Health Insurance for Employees
Raising Money
Legal Issues in the Sale of Securities to Investors
Your Opportunity Journal
Web Exercise
Case: Cadence Design Systems and Avant! (A)
Intellectual Property
The Basics: What is Protectable and How Should It Be Protected?
Obtaining a Utility Patent
Criteria for Obtaining a Utility Patent
Drafting the Patent Claims
Provisional Patent Applications
Design Patents
Managing Patent Costs
Trade Secrets
Registering a Mark
Ownership of a Mark
Summing Up
International Protection for Intellectual Property
Patent Filing Deadlines
How to Extend Patent Filing Deadlines
Licensing and Technology Transfer
Common Concerns and Clauses
Defining the Property Being Licensed
Limitations on Licenses
Assigning Value to a License
Royalty Rates
Negotiating License Agreements
Foreign Licenses
Software Protection
Patents for Software
Software Copyrights
Software Trade Secret Protection
The Internet
IP Agreements
Preparing Employment Contracts
Transfer of Employee Rights to Company Innovations
How Employee Moonlighting Might Compromise Confidentiality
Noncompetition Clauses
Preventing Employee Raiding
Employee Ownership of Copyright
Rights of Prior Employees
Consultant Contracts
Confidential Disclosure Agreements
Your Opportunity Journal
Web Exercise
Case: Cadence Design Systems and Avant! (B)
Entrepreneurial Growth
Making the Transition from Startup to Growth
Looking Forward: The Choice to Grow, or Not,...or Sell
A Model of Driving Forces of Growth
The Growth Process
Instituting Controls
Tracking Performance
Managing the Cash Cycle
Leveraging the Value Chain
Maintaining the Entrepreneurial Organization
Opportunity Domain
Organizational Resources and Capabilities
Obtaining Financial Resources for the Growing Company
Intangible Resources and Capabilities
Starting the Delegation Process
First-Level Management
From Delegation to Decentralization
Professional Management and Boards
Coordinating the Driving Forces
Leading People; Developing Entrepreneurs
Your Opportunity Journal
Web Exercise
Case: Nancy's Coffee
Company Index
Name Index
Subject Index
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