Life after the 30-Second Spot Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
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Description: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/25/2005
Size: 6.25" wide x 9.25" long x 1.00" tall
|The End of Mass Media|
|What's Eating the 30-Second Commercial?|
|Mass Murder-Is Advertising Even the Answer?|
|The Vicious Cycle|
|The End of the Line|
|A Perfect Storm Is Brewing|
|The Solution: Re:think Four Fundamentals of Marketing|
|Re:think the Changing Consumer|
|Re:think Advertising: Make Advertising Relevant Again|
|Re:think the Agency: Fix the Agency Mess|
|10 Approaches That Are Transforming the Marketing and Advertising Games|
|Music, Mobile, and Things That Make You Go Mmmm|