John Deere Way Performance That Endures

ISBN-10: 0471706442

ISBN-13: 9780471706441

Edition: 2005

Authors: David Magee

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The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes-and how to achieve it-The John Deere Way is the only way.
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Book details

List price: $35.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/25/2005
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 9.00" long x 1.25" tall
Weight: 0.792
Language: English

David Magee is the author of "How Toyota Became #1"; "Turnaround: How Carlos Ghosn Rescued Nissan"; "The John Deere Way"; and "Ford Tough". His books have been reviewed in "The Wall Street Journal", "The Harvard Business Review", and "Newsweek."

Embrace the Culture
Quality Comes First
Create Change through Innovation
Always Maintain Integrity
Commitment Never Quits
Build a Business as Great as Your Products
Put the Brand to Work (and Protect It at All Costs)
All Relationships Must Be Win-Win
Grow on the Strength of Your Roots
Performance That Endures
John Deere Leadership
Key Dates in John Deere History
John Deere Green Bulletins
John Deere Strategy
John Deere's Business
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