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Meggs' History of Graphic Design

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ISBN-10: 0471699020

ISBN-13: 9780471699026

Edition: 4th 2006 (Revised)

Authors: Alston W. Purvis, Philip B. Meggs

List price: $85.00
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Description:

This text is a classic on the history of graphic design. Filled with informative texts and visual examples, it covers everything from the intention of writing and graphic communications to modern corporate identity.
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Book details

List price: $85.00
Edition: 4th
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/7/2005
Binding: Hardcover
Pages: 592
Size: 9.25" wide x 11.25" long x 2.25" tall
Weight: 4.796
Language: English

Preface
Preface to the First EDITION
Acknowledgments
The Prologue to Graphic Design: The visual message from prehistory through the medieval era
The Invention of Writing
Alphabets
The Asian Contribution
Illuminated Manuscripts
A Graphic Renaissance: The origins of European typography and design for printing
Printing Comes to Europe
The German Illustrated Book
Renaissance Graphic Design
An Epoch of Typographic Genius
The Bridge to the Twentieth Century: The Industrial Revolution: The impact of industrial technology upon visual communications
Graphic Design and the Industrial Revolution
The Arts and Crafts Movement and its Heritage
Art Nouveau
The Genesis of Twentieth-Century Design
The Modernist Era: Graphic design in the first half of the twentieth century
The Influence of Modern Art
Pictorial Modernism
A New Language of Form
The Bauhaus and the New Typography
The Modern Movement in America
The Age of Information: Graphic design in the global village
The International Typographic Style
The New York School
Corporate Identity and Visual Systems
The Conceptual Image
National Visions within a Global Dialogue
Postmodern Design
The Digital Revolution and Beyond
Epilogue
Bibliography
Picture Credits
Index
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