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| Foreword to the Second Edition | |
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| Preface | |
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| Acknowledgments | |
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| Practice, Practice, Practice | |
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| What It Means to Be a Professional, or the Courage to Be a Misfit | |
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| Professionalism and the Public Interest | |
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| Professional Through and Through | |
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| Linking Design and Practice | |
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| For Whom Should You Design? | |
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| Are You an Artist or an Architect? | |
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| Voodoo and Hearsay | |
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| Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA | |
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| Timing of the Architect Registration Examination | |
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| Designing Your Career | |
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| Case Study: Designing Your Career | |
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| Do the Right Thing | |
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| Architects and Ethics | |
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| Postscript on Ethical Behavior | |
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| Case Study: The Fifty-Nine-Story Crisis | |
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| The Firm: Commodity and Delight | |
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| Design Firm Typologies | |
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| Firm Start-Ups | |
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| Two Start-Up Profiles: Young, Digital, and Good | |
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| Profiles in Courage: Three Firms | |
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| Case Study: ABC/Prieto Haskell | |
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| Case Study Analysis: A Firm in Search of a New Identity | |
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| Case Study: Rose/Knox Townhouses, or Architects Build Cheap Houses for Themselves | |
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| Project Management | |
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| Managing the Process Versus Producing the Product | |
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| Making Group Projects in Studio Work for You | |
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| Client Relations: Of Timing and Schmoozing | |
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| Designing Your Time | |
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| Experimental Drawing-Drawing to Steal | |
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| The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office | |
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| Case Study: Anne Cahill (A) and (B) | |
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| Author's Study Analysis: Portrait of a Project Manager | |
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| Case Study: Drawing as a Means to Practice | |
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| Making a (Financial) Statement | |
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| Financial Management Primer | |
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| Managing the Labor Force | |
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| Support Staff | |
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| The Real Meaning of Green Design: Fees and Schedules | |
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| Conventional Versus Progressive Real Estate Development | |
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| Case Study: Downtown Albuquerque Theater Block | |
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| To Market, to Market | |
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| Top 10 Rules of Marketing | |
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| Marketing for Success | |
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| Selling Architectural Services | |
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| Top 10 Presentation Skills | |
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| Top 10 Principles for Design on the Web | |
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| Case Study: Richards Roth Caruso, Inc. | |
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| Laws and Order | |
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| Thinking Ahead in the Architect-Client Relationship | |
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| The Relationship of the Architect and Contractor | |
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| Top 10 Legal Implications of Electronic Documents | |
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| Case Study: Minor Setbacks | |
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| Case Study: Accounting for Terraces-Dealing with Unclear Regulations | |
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| Risky Business | |
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| Risk Management and Professional Liability Insurance | |
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| Negotiating Strategies and Consensus Building | |
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| Top 10 Ways to Manage Risk and Prevent Losses | |
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| Case Study: Capital Architects | |
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| New Modes of Service and Project Delivery | |
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| Models for the Architectural Profession | |
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| The Emergence of the Virtual Architectural Practice | |
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| Computers and Practice: The Digital Guerrilla | |
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| Project Delivery Strategy | |
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| Keys to Quality: Success Strategies in Design-Build Partnerships | |
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| Small-Scale Commercial and Residential Projects | |
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| Leading to Project Delivery in Japan | |
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| Case Study: Digital Practice-Rethinking the Design Process | |
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| Nontraditional Practice | |
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| The Maverick Architects: Success in Nontraditional Careers | |
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| Choosing Multiple Career Paths | |
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| Pursuing a Career in the Academy | |
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| Out of the Swamp, or the Evolution of a Career | |
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| Case Study: The Urban Design Jazz Ensemble | |
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| Case Study: An Unusual Consulting Practice-Dyer + Dyer | |
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| Case Study: Unexpected Opportunities of an Urbanist Practice | |
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| Social Responsibilities | |
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| Architects as Leaders | |
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| A Situational Team Approach to Mentorship | |
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| The Potential of Pro Bono Practice | |
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| Selling Out or Selling Yourself? | |
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| Building Prose for Building Pros | |
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| Meeting the Minimums and Missing the Point | |
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| Case Study: Transformational Leadership in Architecture Firms | |
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| Case Study: Green Against the Grain | |
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| Index | |