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Marketing Hospitality

ISBN-10: 0471638463

ISBN-13: 9780471638469

Edition: 1990

Authors: Tom Powers

List price: $49.95
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Book details

List price: $49.95
Copyright year: 1990
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/9/1990
Binding: Hardcover
Pages: 434
Size: 7.76" wide x 9.57" long x 1.06" tall
Weight: 2.178
Language: English

Preface
Marketing - Everybody's Job
Analyzing Market Opportunities: Consumer Behavior
Analyzing Market Opportunities: Segmenting and Targeting Markets
Marketing Information and Marketing Research
Marketing Strategy
Marketing Planning and Management
Hospitality Service Operations and Marketing
The Hospitality Product
Place in Hospitality Marketing: Distribution
Place in Hospitality Marketing: Location
The Price of Hospitality
Marketing Communication: Advertising
Marketing Communication: Sales Promotion, Public Relations, and Personal Selling
Marketing at the Unit Level
Notes
Index