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Research Methods for Business A Skill-Building Approach

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ISBN-10: 0471618896

ISBN-13: 9780471618898

Edition: 2nd 1992

Authors: Uma Sekaran

List price: $77.95
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Book details

List price: $77.95
Edition: 2nd
Copyright year: 1992
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/16/1992
Binding: Hardcover
Pages: 448
Size: 7.64" wide x 9.45" long x 0.90" tall
Weight: 1.958
Language: English

Introduction to Research
What Is Research?
Business Research
Types of Business Research: Applied and Basic
Managers and Research
The Manager and the Consultant-Researcher
Internal versus External Consultants/Researchers
Knowledge About Research and Managerial Effectiveness
Ethics and Business Research
Summary
Discussion Questions and Points to Ponder
Scientific Investigation
The Hallmarks of Scientific Research
Some Obstacles to Conducting Scientific Research in the Management Area
The Building Blocks of Science
The Hypothetico-Deductive Method
Summary
Discussion Questions and Points to Ponder
Computer Technology and Business Research
Information Needs in Business
Computer Technology and Business
Advantages of Computers
PC Applications Using Software
Growth of Core Business Applications of the PC
Other PC Advances Useful to Business, Research, and Data Presentation
The Role of Information Systems in Managerial Decision Making
Data Warehousing, Data Mining, and Decision Support
Management Information System
The Future of Computer Technology
Managerial Implications of Technological Advancements
Ethics in Handling Information Technology
Summary
Discussion Questions and Points to Ponder
The Research Process: Steps 1 to 3: the Broad Problem Area, Preliminary Data Gathering, Problem Definition
The Research Process for Applied and Basic Research
Broad Problem Area
Preliminary Data Collection
Literature Survey
Problem Definition
Managerial Implications
Ethical Issues in the Preliminary Stages of Investigation
Summary
Discussion Questions and Points to Ponder
Practice Projects
Appendix
Some On-Line Databases Useful for Business Research
Bibliographical Indexes
APA Format for Referencing Relevant Articles
Referencing and Quotation in the Literature Review Section
Frequently Cited Business Journals
The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development
The Need for a Theoretical Framework
Variables
Theoretical Framework
Hypotheses Development
Hypothesis Testing with Qualitative Research: Negative Case Analysis
Summary
Discussion Questions and Points to Ponder
Practice Project
The Research Process: Step 6: Elements of Research Design
The Research Design
The Purpose of the Study: Exploratory, Descriptive, Hypothesis Testing (Analytical and Predictive), Case Study Analysis
Type of Investigation: Causal versus Correlational
Extent of Researcher Interference with the Study
Study Setting: Contrived and Noncontrived
Unit of Analysis: Individuals, Dyads, Groups, Organizations, Cultures
Time Horizon: Cross-Sectional versus Longitudinal Studies
Managerial Implications
Summary
Discussion Questions and Points to Ponder
Exercises
Experimental Designs
The Laboratory (Lab) Experiment and the Field Experiment
Control
Manipulation of the Independent Variable
Controlling the Contaminating Exogenous or "Nuisance" Variables
Internal Validity
External Validity or Generalizability of Lab Experiments
The Field Experiment
External Validity
Trade-Off between Internal and External Validity
Factors Affecting Internal Validity
Identifying Threats to Internal Validity
Internal Validity in Case Studies
Factors Affecting External Validity
Types of Experimental Designs and Internal Validity
Simulation
Ethical Issues in Experimental Design Research
Managerial Implications
Summary
Discussion Questions and Points to Ponder
Further Experimental Designs
The Completely Randomized Design
Randomized Block Design
Latin Square Design
Factorial Design
Measurement of Variables: Operational Definition and Scales
How Variables Are Measured
Operational Definition: Dimensions and Elements
Scales
Summary
Discussion Questions and Points to Ponder
Exercises
Measurement: Scaling, Reliability, Validity
Rating Scales
Ranking Scales
Goodness of Measures
Item Analysis
Reliability
Validity
Summary
Discussion Questions and Points to Ponder
Exercise
Examples of Some Measures
Measures from Management Research
Measures from Marketing Research
Data Collection Methods
Data Collection Methods, Settings, and Sources of Data
Interviewing
Unstructured and Structured Interviews
Questionnaires
Guidelines for Questionnaire Design
Cross-Cultural Research
Principles of Measurement
General Appearance or "Getup" of the Questionnaire
Important Aspects of Questionnaires
Electronic Questionnaire and Surveys
Other Methods of Data Collection
Data Collection Through Mechanical Observation
Projective Methods
Secondary Data
Some Special Data Sources
Panels
Multimethods of Data Collection
Managerial Advantage
Ethics in Data Collection
Summary
Discussion Questions and Points to Ponder
Exercises
Sampling
Population Element, Population Frame, Sample, and Subject
Sampling
Normality of Distributions
Probability and Nonprobability Sampling
Probability Sampling
Nonprobability Sampling
Sampling in Cross-Cultural Research
Issues of Precision and Confidence in Determining Sample Size
Sample Data, Precision, and Confidence in Estimation
Trade-Off Between Confidence and Precision
Sample Data and Hypothesis Testing
Determining the Sample Size
Importance of Sampling Design and Sample Size
Efficiency in Sampling
Sampling as Related to Qualitative Studies
Summary
Discussion Questions and Points to Ponder
Exercises
Data Analysis and Interpretation
Getting Data Ready for Analysis
Data Analysis
Data Analysis and Interpretation
Research Done in Excelsior Enterprises
Use of Expert Systems in Choosing the Appropriate Statistical Tests
Summary
Discussion Questions and Points to Ponder
Data Analysis Using Excel
Analysis of the Accounting Chair Data Set Using Excel
Analysis Using Excel
The Research Report
The Written Report
Integral Parts of the Report
Oral Presentation
Summary
Discussion Questions and Points to Ponder
Exercise
Appendix
Sample of a Report Involving a Descriptive Study
Sample of a Report Where an Idea Has to Be "SOLD"
Sample of a Report Offering Alternative Solutions and Explaining the Pros and Cons of Each Alternative
Example of an Abridged Basic Research Report
Managerial Decision Making and Research
Scientific Research and Managerial Decision Making
Case Study of the Cradle of Indian Handcrafts
The Consulting Team and Its Approach
Assessment of the Quality of Research Done
How Scientific Is This Study?
What Else Could Have Been Done?
How Has the Research Facilitated the Decision-Making Process for the President of the Cradle of Indian Handcrafts?
Summary
Discussion Questions and Points to Ponder
A Final Note to the Student
Module a Refresher on Some Statistical Terms and Tests
Descriptive Statistics
Inferential Statistics
Other Tests and Analysis
Analysis of Qualitative Data
Managerial Relevance
Summary
Discussion Questions
Glossary of Terms
Supplementary Readings
References
Statistical Tables
Cumulative Normal Probabilities
Upper Percentage Points of the t Distribution
Upper Percentage Points of the X[superscript 2] Distribution
Percentage Points of the F Distribution
Index