Skip to content

Industrial Marketing Strategy

Best in textbook rentals since 2012!

ISBN-10: 0471617032

ISBN-13: 9780471617037

Edition: 3rd 1991 (Revised)

Authors: Frederick E. Webster

List price: $180.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
We're sorry. This item is currently unavailable.
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $180.00
Edition: 3rd
Copyright year: 1991
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/16/1991
Binding: Hardcover
Pages: 366
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.496
Language: English

The Nature and Scope of Industrial Marketing
Industrial Procurement and Buying Behavior
Buyer-Seller Relationships
Industrial Market Segmentation, Targeting, and Positioning
Product Strategy and New Product Development
Developing Markets for New Industrial Products
Pricing Strategy
Industrial Distribution Strategy
Managing the Industrial Sales Force
Industrial Marketing Communications
Industrial Marketing Planning
Index