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Economics of Strategy

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ISBN-10: 0471598496

ISBN-13: 9780471598497

Edition: 1st 1996

Authors: David Besanko, David Dranove, Mark Shanley

List price: $80.95
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Description:

Divided into 4 sections, this text is written for a one-semester 2nd/3rd year MBA course in managerial economics, business policy, competitive strategy or strategic management.
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Book details

List price: $80.95
Edition: 1st
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/25/1995
Binding: Hardcover
Pages: 800
Size: 7.62" wide x 9.59" long x 1.43" tall
Weight: 3.036
Language: English

Introduction: Strategy and Economics
Primer: Economic Concepts for Strategy
The Evolution of the Modern Firm
The Vertical Boundaries of the Firm
The Transactions Costs of Market Exchange
Organizing Vertical Boundaries: The Economics of Vertical Integration
Horizontal Boundaries: Economies of Scale and Scope
Diversification
Industry Analysis
Market Structure and Competition
Strategic Commitment and Competition
The Dynamics of Pricing Rivalry
Entry and Exit
Strategic Positioning for Competitive Advantage
Analyzing Cost and Differentiation Position
Sustaining Competitive Advantage
The Origins of Competitive Advantage: Innovation, Evolution, and Environment
Incentives and Agency
Strategy and Structure
Power and Culture
Strategy and the General Manager