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How to Start, Run, and Stay in Business The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality

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ISBN-10: 0471592552

ISBN-13: 9780471592556

Edition: 2nd 1993

Authors: Gregory F. Kishel, Patricia Gunter Kishel

List price: $14.95
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Book details

List price: $14.95
Edition: 2nd
Copyright year: 1993
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/10/1993
Binding: Paperback
Pages: 240
Size: 6.02" wide x 9.02" long x 0.65" tall
Weight: 0.748
Language: English

GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.

Getting Started
Preparing Your Business Plan
Determining the Best Location
Your Building
Structuring the Business
Recordkeeping and Taxes
Financial Statements
Obtaining Capital
Controlling Your Inventory
Setting the Price
Managing and Motivating
Developing Your Promotional Strategy
Selling and Servicing
Safeguarding Your Business
International Marketing
Getting Help