Portable MBA in Strategy

Name: Portable MBA in Strategy
Price: 6.19 USD
Availability: InStock
ISBN: 9780471584988

ISBN-10: 0471584983

ISBN-13: 9780471584988

Edition: 1st 1994

Authors: Liam Fahey, Robert Randall

List price: $34.95

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Book details

List price: $34.95
Edition: 1st
Copyright year: 1994
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/19/1994
Binding: Hardcover
Pages: 496
Size: 7.50" wide x 10.50" long x 1.50" tall
Weight: 2.442
Language: English




Strategy: Winning in the Marketplace



Managing Marketplace Strategy




Corporate Strategy: Managing a Set of Businesses




Business Unit Strategy: The Quest for Competitive Advantage




Competing across Locations: Enhancing Competitive Advantage through a Global Strategy




Strategy for the Small Business




Digital Strategy




Political Strategy: Managing the Political and Social Environment




Strategy Inputs: Analyzing the External and Internal Environments



Mapping the Business Landscape




Macroenvironmental Analysis: Understanding the Environment Outside the Industry




A Strategic Assessment of an Organization's Assets




Creating and Leveraging Core Competencies




Strategy Making: Identifying and Evaluating Strategic Alternatives



Identifying and Developing Strategy Alternatives




Evaluating Strategy Alternatives




Managing Strategic Change: Linking Strategy and Action



Strategic Change: How to Realign the Organization to Implement Strategy




Strategic Change: Reconfiguring Operational Processes to Implement Strategy




Strategic Change: Managing Strategy Making through Planning and Administrative Systems




Strategic Change: Devising a Context-Sensitive Approach to Implementation




There Is No Universal Strategy Formula



About the Authors


Index