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Managing Innovation and Entrepreneurship in Technology-Based Firms

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ISBN-10: 0471572195

ISBN-13: 9780471572190

Edition: 1994

Authors: Michael J. C. Martin

List price: $166.50
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Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
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Book details

List price: $166.50
Copyright year: 1994
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/16/1994
Binding: Hardcover
Pages: 416
Size: 6.36" wide x 9.67" long x 1.01" tall
Weight: 1.540
Language: English

The Technological Innovation Process
Some Frameworks for Viewing the Process
The Corporate Setting
The Corporate Technological Innovation Base
Technological Innovation Management: Planning and Strategies
The R&D Setting
R&D Management: Some General Considerations
Project-Product Evaluation
Project Management
The Operational Setting
Transferring the Project from R&D to Operations
The Entrepreneurial Setting
Creating the New Technological Venture
Small in Large Is Also Beautiful: Stimulating Intrapreneurship
The Strategic Setting
Interpreneurship: Technology Acquisition and Partnering