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Marketing Management Text and Cases

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ISBN-10: 0471552550

ISBN-13: 9780471552550

Edition: 6th 1995

Authors: Douglas J. Dalrymple, Leonard J. Parsons

List price: $80.95
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Book details

List price: $80.95
Edition: 6th
Copyright year: 1995
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/24/1994
Binding: Hardcover
Pages: 1008
Size: 7.66" wide x 9.51" long x 1.69" tall
Weight: 3.762
Language: English

The Role of Marketing in Organizations and Society
Marketing Strategy
Customer Analysis
Market Segmentation and Product Differentiation
Competitive Analysis and Product Positioning
Product Development and Testing
Brand Management
Services Marketing
Selecting Distribution Channels
Personal Selling and Sales Force Management
Direct Marketing
Designing Advertising Programs
Sales Promotion and Public Relations
International Marketing
Marketing Planning