Skip to content

Reframing Business When the Map Changes the Landscape

Spend $50 to get a free DVD!

ISBN-10: 0471485578

ISBN-13: 9780471485575

Edition: 2001

Authors: Richard Normann

List price: $80.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to thinking about business strategy.
Customers also bought

Book details

List price: $80.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/10/2001
Binding: Hardcover
Pages: 356
Size: 6.32" wide x 9.13" long x 0.94" tall
Weight: 1.562

Introduction: We Have to Change in Order to be the Same
The dual nature of institutions
Leadership as enacting a reality
Reconfiguration and reframing
The myth of the simple recipe
The disposition of the book
A note on value and value creation
The Map And The Landscape
Evolution of Strategic Paradigms
The industrial paradigm: production at the core
'If you don't take care of your customers, somebody else will': Outside-in
The economy of reconfiguration: the context for a new strategic logic
Reconfiguring the Value Space
The density principle
The effects of technology: loosening of constraints
Drivers promoting density
Some Consequences of Dematerialization
Cost structures, value, and price
Dematerialization and increased efficiency of physical processes
Dematerialization and the prevalence of services
From a vertical to a horizontal logic
Opportunity becomes imperative
New archetypal actors
Shapers of The Landscape
Chained to the Value Chain?
Reconfigure or be reconfigured
The exploded company
Imperfection-based versus competence-based reconfigurers
Technology path-breakers as reconfigurers
Prime Movers as Reconfigurers
Rule breakers with a vision
The reconfigured
Prime Movership as a mind-set of value creation
Summary: Prime Movers as reframers
Prime Movership as Ecogenesis
Beyond continuous improvement and adaptation
Physical ecogenesis infrastructures
Concept- and symbol-based ecogenesis
Characteristics of ecogenetic strategies
Values and value in ecogenetic strategies
Tools for Landscaping
Co-production: Towards Increased Density
Why co-production?
The co-production opportunity
Customer participation: the first co-production dimension
Cooperation: customer communities
Value constellations
Summary: three dimensions of co-production
The Offering as a Tool to Organize Co-production
What really happens in the marketplace?
The offering as a reconfiguration tool
Offerings are frozen knowledge
The offering as a genetic code for learning
The 'freezing' of the customer offering: who and when?
Offerings specify the range of exchange currencies
Offerings are different from price carriers
Three Trends in Offering Development
Business models, offering patterns, and reconfiguration
The Map-Landscape Interaction
Fitting into the Environment
Fitness context and mental models
Distinctive competence and fit
The 'business idea' as an expression of fit
The core process of renewing the dominating ideas
Change as continuity: the paradox
The continuity hub of reframing: what should stay the same?
Digression: customer base analysis
Change and Creation
Super-rationality and quasi-innovativeness
Emerging ideas on change and creation
Identity, manifestation, and process
Reframing: Tools for Map Making
On Cranes and Sky-hooks
Designing for designing
Design criteria for process and substance
The Process Criteria of the Crane
Mind reframing for business reconfiguration
Knowledge: from non-conscious to formalized
Layers of consciousness and reflection
Generating diversity versus focusing
Up- and downframing
Time framing
Summary: the journey from here and now to here and now
The Mental Space for Reframing
Accessible fields of experiencing
Our history
Previously constructed theories
The non-conscious domain of the past
Sensory perception and simulation
Creative induction
Into the rational future: projections
Non-conscious scenarios
Artefact scenarios
The Crane at Work in the Design Space
Designing for designing
Overall design criteria for the crane
Spinning the process: main steps
The case of the consumer cooperative: an example
The crane at work in the example: summary
Capabilities for Purposeful Emergence
From Great Ideas to Great Companies
Photographs and movies
What the photograph tells us
The longitudinal view
Critical outcomes
Critical processes
Capabilities, processes, and outcomes
Capabilities for Achieving the Critical Outcomes
Five domains of capabilities
Interaction: the social domain
Framing: the cognitive domain
Artefication: the design domain
Ecological interfacing: the spatial domain
Political leadership: the power domain
Leadership for Navigation
Bringing External and Internal Dynamics in Line
Exploiting structural change
Identity in a world with hazy boundaries
The practicality of strong concepts
The leadership dilemma of purposeful emergence
Mission and vision
Vision, mission, and the crane
Meaning and social character as drives
What Leaders Need to Do
Construction of attention and attention for construction
Value-creating communication: creating the license in the constituency
Arenas and artefacts for integrating diversity
Politics, policy and the resolution of tension
Turning the inner existential drama into effective leadership
A Note on Territorial Actors
Ubiquity of business
The state of the nation-state
Becoming a good home for value creation
Why regional units?
Repositioning regional actors for today's economy
Moving into virtuous circles
City reconfigurability
The quality of the strategic process
The changing face of 'local excellence services'
In search of the competitive region: A wish list
On the Use of Cases