Winning at Retail Developing a Sustained Model for Retail Success
List price: $46.00
Buy it from $3.00
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Praise for Winning At Retail"Winning at Retail offers the most effective strategies available for retailers. At McDonalds, the Quick–EST model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your companys strengths to become a leader in your categoryand stay in tune with what your customers wantthis is the book for you."Jim Rand, Senior Vice President of Business Development, McDonalds Corporation"Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the treacherous middle into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice."Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa"In a difficult retail environment, this book provides crucial guidance for staying on top of your competitionby taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you cant always be the biggest, fastest, and trendiest place on the block, but it takes only one of these Ests to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book."Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $46.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/10/2004
Size: 6.50" wide x 9.50" long x 1.25" tall
|Est: A Compass to Avoid Retail's Black Hole|
|Customers Are #1--Now It's Time for Retailers to Start Treating Them That Way|
|Cheap-Est: Winning with Price|
|Big-Est: Winning with Dominant Assortments|
|Hot-Est: Winning with Fashion|
|Easy-Est: Winning with Solution-Oriented Service|
|Quick-Est: Winning with Fast Service|
|Putting Est to Work|
|Est Isn't Forever: Retail Is Tougher Than Ever|
|Developing Tomorrow's Hot Ideas|
|Putting the Customer in Control|
|A Glance at the Future|