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Price Advantage Step-by-Step Exercises and Tests to Help You Master the Price Advantage

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ISBN-10: 0471466700

ISBN-13: 9780471466703

Edition: 2005 (Workbook)

Authors: Michael V. Marn, Eric V. Roegner, Craig C. Zawada, Rajneesh Suri

List price: $29.95
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Description:

'The Price Advantage Workbook' facilitates the understanding of transaction pricing and strategy. It explains state-of-the-art approaches to analyzing and improving competitive pricing strategy for any product or service.
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Book details

List price: $29.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2004
Binding: Paperback
Pages: 114
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.418
Language: English

MICHAEL V. MARN is a partner in the Cleveland office of the international consulting firm of McKinsey & Company. He joined McKinsey in 1977, and has developed some of the most widely used analytical approaches for identifying and capturing opportunities in pricing. He has written articles on pricing that have appeared in publications including the Wall Street Journal, the New York Times, and the Harvard Business Review.ERIC V. ROEGNER is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues. In addition, he has published several articles on pricing and marketing strategy in journals including Marketing Management, the OESA Journal, and the McKinsey Quarterly.CRAIG C. ZAWADA is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing. He is widely published in the area of pricing strategy, with articles appearing in the Harvard Business Review, Mergers and Acquisitions, and the McKinsey Quarterly.RAJNEESH SURI, PhD, is Assistant Professor of Marketing at Drexel University. His expertise is pricing, promotions, and branding. He was an expert in the pricing practice at McKinsey & Company and?a visiting assistant professor at Cornell University before his academic appointment at Drexel University.

Roegner is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues.

Zawada is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing strategy.

About the Book
Questions
Introduction
The Three Levels of Price Management
Transaction
Product/Market Strategy
Industry Strategy
New Product Pricing
Solutions, Bundles, and Other Packaged Offerings
Postmerger Pricing
Price Wars
Technology-Enabled Pricing
Legal Issues
Pricing Architecture
Driving Pricing Change
Answers
Introduction
The Three Levels of Price Management
Transaction
Product/Market Strategy
Industry Strategy
New Product Pricing
Solutions, Bundles, and Other Packaged Offerings
Postmerger Pricing
Price Wars
Technology-Enabled Pricing
Legal Issues
Pricing Architecture
Driving Pricing Change
About the Authors