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Art of the Event Complete Guide to Designing and Decorating Special Events

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ISBN-10: 0471426865

ISBN-13: 9780471426868

Edition: 2006

Authors: James C. Monroe, Robert A. Kates

List price: $89.95
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Description:

THE WILEY EVENT MANAGEMENT SERIES The essential guide to making your events extraordinary Practical strategies for designing and decorating special events Event planners need professional-caliber information that explains how to decorate a venue for a special event-from assessing the client2s decor needs and objectives to staying within a budget. Art of the Event serves as the ultimate guide to designing and decorating events and celebrations, from eight to 8,000 guests. Written by James C. Monroe, a Certified Meeting Professional (CMP) and Certified Special Events Professional (CSEP) with decades of experience in special event design and decoration, Art of the Event is divided into three comprehensive parts to help readers redefine the modern profession of event design: Principles, Processes, and Practices: examines aesthetics, the design process, and professional practices The Decorative Elements: describes the various decorative elements that are used in special events and discusses how to use them in practical and specific ways The Universe of Special Events: describes various types of events that the designer is asked to create and discusses the different requirements of each, including nonprofit events, corporate events, social events, weddings, fairs, and parades THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
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Book details

List price: $89.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/4/2005
Binding: Hardcover
Pages: 448
Size: 8.00" wide x 9.75" long x 1.25" tall
Weight: 2.376
Language: English

JAMES C. MONROE, CMP, CSEP, owns James C. Monroe and Associates: Special Event Design and Production, in Dallas, Texas. He has been involved in special events design and decoration for thirty years.

Preface
Acknowledgments
Introduction: Event Design Becomes a Profession
Principles, Processes, and Practices
Principles of Design
Design and Decoration in Events
Basic Event Design
Basic Aesthetic Principles
Practical Aesthetic Principles
Design and Global Event Management
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Design and Decoration Practices.
Research
Creative Techniques
Developing the Design
Communicating the Design
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Venue
Physical Requirements
Budgetary Requirements
Aesthetic Requirements
Site Research
Conducting the Site Inspection
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Resources
Financial Resources
Human Resources and Stakeholders
Knowledge and Education Resources
Technical and Physical Resources
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Profit and Loss
Profit
Pricing
Job Costs
Accounting and Bookkeeping
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
The Decorative Elements
Backdrops and Props
Designing with Backdrops and Props
Decorating with Backdrops
Decorating with Props
Staging
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Decorating with Flowers
Basic Flower D?cor
Architectural Flowers
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Fabulous Fabric D�cor
Special Event Fabrics
Wall Treatment
Ceiling Treatment
Table Linens
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Balloons in Bloom
Designing with Balloons
Decorating with Balloons
Ceilings and Walls
Advanced Balloon Design
Balloon-Related Products
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
The Art of Light
Design and Direction
Lighting Events
Aesthetics
Lighting Equipment
Risk Management
Changing Technology
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Unique Decorative Elements
Entertainment/Living D?cor
Decorative Signage
Food for the Eye
Decorative Lighting Effects
Candles
The Magic of Ice
Pyrotechnics
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
The Universe of Special Events
Nonprofit and Charity Events
Designing for Nonprofit Event Goals
Decorating Different Types of Nonprofit Events
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Corporate Celebrations and Ceremonies
Designing External Events (Marketing)
Designing Internal Events (Operations)
Decorating Advertising Events
Receptions
Decorating Public Relations Events
Decorating Human Relations Events
Finishing Touches
Design Vocabulary
Studio Work
Recommended Readings and Research Sites
Milestone and Social Events
Party Design
Life-Cycle Events
Personal Social Events
Finishing Touche