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Hospitality Marketing Management

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ISBN-10: 0471413097

ISBN-13: 9780471413097

Edition: 3rd 2001 (Student Manual, Study Guide, etc.)

Authors: Robert D. Reid, David C. Bojanic

List price: $30.00
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Book details

List price: $30.00
Edition: 3rd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/23/2001
Binding: Paperback
Pages: 104
Size: 7.50" wide x 9.25" long x 0.25" tall
Weight: 0.484
Language: English

ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.