Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course
List price: $34.95
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.95
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2001
Size: 6.50" wide x 9.25" long x 1.00" tall
|Positioning, Targeting, and Segmentation|
|Selecting, Developing, and Evaluating New Products and Services|
|Entrepreneurial Pricing Decisions|
|Public Relations and Publicity|
|Entrepreneurial Distribution Channel Decisions|
|Entrepreneurial Sales Management|
|Promotion and Viral Marketing|
|Entrepreneurial Advertising Decisions|
|Hiring Is a Marketing Problem|
|Marketing and Raising Capital|
|Building Strong Brands and Strong Entrepreneurial Companies|
|Summary and Conclusions|
|A Segmentation Audit|
|Summary of Survey and Findings|