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| Building the Foundation | |
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| Establishing the Organization's Direction | |
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| Strategic Planning and Management | |
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| Key Elements to Successful Strategic Planning | |
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| Examine the Implications of the Strategic Plan for Your Organization's Current Programs and Structure | |
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| Implementing the Strategic Plan | |
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| Document the Process, the Outcomes, the Draft Strategic Plan | |
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| Monitor the Implementation Plan | |
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| Checklist for Your Strategic Planning Effort | |
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| Working Together: Maximizing Board and Staff Effectiveness | |
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| Governing Boards: Caretakers of the Public Trust | |
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| Roles and Responsibilities of Governing Board Members | |
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| Committees | |
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| Roles and Responsibilities of the Chief Executive Staff Person | |
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| Checklist for Maximizing Board and Staff Effectiveness | |
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| Creating a Marketing Orientation in the Nonprofit Organization | |
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| The Role of Marketing in the Nonprofit Organization | |
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| What Is Marketing? | |
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| The Benefits of a Marketing Orientation | |
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| Identification of the Market and Its Needs | |
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| Examining the Environment | |
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| The Written Marketing Plan | |
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| Creating the Marketing Budget | |
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| Evaluation | |
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| Who Holds the Marketing Responsibilities in the Organization? | |
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| Final Marketing Checklist | |
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| Pursuing the Mission | |
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| Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association | |
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| The Member-Driven Association | |
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| What Type of Activities Should an Organization Consider? | |
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| Thinking Beyond the Traditional: Sponsorship Programs and the Professional Association | |
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| Trade Associations--Strengthening the Franchise | |
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| User Groups--Adapting to Changing Industry Trends | |
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| Drawing the Cost-Benefit Analysis | |
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| Checklist for Developing Your Income Resources | |
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| Raising Money to Serve Your Cause | |
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| Relationships Are Key | |
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| Creating the Case for Support | |
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| Goal Setting | |
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| Fund-Raising Program Options | |
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| The Internal Action Plan | |
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| Prospect Identification | |
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| Solicitation Tools | |
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| Donor Benefits | |
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| Fund-Raising Checklist | |
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| Providing Needed Educational Programs | |
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| Is Your Organization in the Education Business? | |
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| How Do You Determine the Need for Education? | |
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| How Do You Plan a Successful Program? | |
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| What Is the Most Appropriate Medium to Use? | |
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| How Do You Build Credibility into Your Program? | |
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| Why Are Promotion and Easy Access So Important? | |
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| What Do You Need to Understand About Your Budget? | |
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| Why Is Program Evaluation Important? | |
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| Checklist for Effective Education Programs | |
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| Making Your Meetings Work--For You and Your Members | |
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| Designing Your Meeting | |
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| Meeting Schedule | |
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| Special Events | |
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| Budgeting a Meeting | |
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| Marketing and Public Relations | |
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| Conference Activities | |
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| Postconference Activities | |
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| Wrap-Up | |
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| Checklist for Site Selection | |
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| Using Public Relations Tools to Reach a Broader Audience | |
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| What Is Public Relations? | |
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| Internet Use in Media Relations | |
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| Communications Tools | |
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| Communications Tactics | |
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| Crisis Communications | |
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| Communicating with Constituents | |
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| Forward-Looking Public Relations | |
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| Summary | |
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| Getting Political Support for Your Cause | |
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| Building Your Organization's Public Policy Agenda | |
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| How Do We Get from Here to There? A Public Policy Action Plan | |
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| Infrastructure Needs of a Successful Government Relations Program | |
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| Grassroots Advocacy: Every Member Counts | |
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| Coalitions | |
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| Establishing a Government Relations Program at the Local Level | |
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| Outsourcing to a Government Relations Specialist | |
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| Checklist for Creating a Government Relations Program | |
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| Looking Beyond National Borders | |
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| Going International--Getting Started | |
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| Common International Management Issues | |
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| Internationally Oriented Products and Services | |
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| Developing an International Presence | |
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| Checklist for Assessing and Developing International Activities | |
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| Managing the Organization | |
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| The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications | |
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| Develop a Strategic Plan | |
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| Select a System for Your Needs | |
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| Centralization and Decentralization | |
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| Electronic Communications | |
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| Build an Office on the World Wide Web | |
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| Staffing Your Information System | |
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| Maintenance and Security | |
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| Preparing for Change | |
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| Summary | |
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| Glossary of Terms | |
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| Checklist for Reviewing Your Information Systems Program | |
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| Financial Management | |
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| What Is the Accounting Process? | |
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| Getting Started: Opening a Bank Account | |
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| Staffing the Accounting Function | |
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| Accounting System | |
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| Chart of Accounts | |
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| Accrual and Cash Basis Accounting | |
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| Cash Receipts | |
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| Cash Disbursements | |
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| Accrual Entries and Other Journal Entries | |
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| Closing Procedures | |
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| Budgeting | |
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| Financial Statement Preparation | |
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| Review and Analysis | |
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| Does Your Organization Need an Audit? | |
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| Tax Returns | |
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| Policies and Procedures | |
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| Your People and Their Environment | |
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| Human Resources | |
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| Start-Up and Growth | |
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| Finding and Hiring Staff | |
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| On the Job | |
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| Down ... and Eventually Out | |
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| Personnel Policies and Procedures | |
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| The Office Environment | |
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| Summary | |
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| Knowing Important Legal Requirements | |
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| Forming a Nonprofit Organization | |
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| Minutes, Record Keeping, and Reporting Requirements | |
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| Sales Tax Exemption and Postal Rates | |
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| Avoiding Potential Legal Pitfalls | |
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| Special Circumstances Requiring the Help of Counsel | |
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| In Conclusion | |
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| Selecting and Using Consultants | |
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| How to Select and Use Consultants | |
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| Working with Your Consultant | |
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| Assisting the Consultants | |
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| Final Reports | |
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| Checklist/Points for Review | |
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| Index | |