Complete Guide to Nonprofit Management

ISBN-10: 0471380628

ISBN-13: 9780471380627

Edition: 2nd 2000 (Revised)

Authors: Robert H. Wilbur, Smith Bucklin and Associates Staff, Bucklin & Associates Smith, Bucklin & Associates Smith

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A practical how-to-run-your-business book for nonprofits As nonprofit organizations face tough times, efficient and effective business management is essential for their survival. Now in an updated Second Edition, this popular how-to book addresses such vital issues as the importance of mission statements, the boards of directors2 role in daily operations, planning a publicity campaign, coordinating special conventions, basic office management and information services, and much more. Brimming with step-by-step guidance and practical advice, this updated edition features: a refocused strategic planning chapter that presents an ongoing, organic form of planning and covers new topics such as mergers and alliances, strategic communications, international issues, and the use of the Internet. Smith, Bucklin & Associates, Inc. is North America2s largest association management firm. With offices in Chicago, Washington D.C., Los Angeles, and Brussels, it employs more than 600 people serving 180 nonprofits with annual budgets ranging from $100,000 to more than $5 million. In addition to providing complete day-to-day administration of nonprofits, the firm provides specialized services including financial management, strategic management, international market promotion, and database management.
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Book details

List price: $34.95
Edition: 2nd
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/19/2000
Binding: Hardcover
Pages: 400
Size: 6.50" wide x 9.25" long x 1.50" tall
Weight: 1.826
Language: English

SMITH, BUCKLIN & ASSOCIATES, INC., is North America's largest association management firm. With offices in Chicago, Washington, and St. Louis, it employs more than 650 people serving 180 nonprofits with annual budgets ranging from $500,000 to more than $20 million. In addition to providing complete day-to-day administrative management of nonprofits, the firm provides specialized services, including strategic planning; organization and financial management; trade show, meeting, and convention management; marketing; communications; Web development; and government relations services.

Building the Foundation
Establishing the Organization's Direction
Strategic Planning and Management
Key Elements to Successful Strategic Planning
Examine the Implications of the Strategic Plan for Your Organization's Current Programs and Structure
Implementing the Strategic Plan
Document the Process, the Outcomes, the Draft Strategic Plan
Monitor the Implementation Plan
Checklist for Your Strategic Planning Effort
Working Together: Maximizing Board and Staff Effectiveness
Governing Boards: Caretakers of the Public Trust
Roles and Responsibilities of Governing Board Members
Roles and Responsibilities of the Chief Executive Staff Person
Checklist for Maximizing Board and Staff Effectiveness
Creating a Marketing Orientation in the Nonprofit Organization
The Role of Marketing in the Nonprofit Organization
What Is Marketing?
The Benefits of a Marketing Orientation
Identification of the Market and Its Needs
Examining the Environment
The Written Marketing Plan
Creating the Marketing Budget
Who Holds the Marketing Responsibilities in the Organization?
Final Marketing Checklist
Pursuing the Mission
Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association
The Member-Driven Association
What Type of Activities Should an Organization Consider?
Thinking Beyond the Traditional: Sponsorship Programs and the Professional Association
Trade Associations--Strengthening the Franchise
User Groups--Adapting to Changing Industry Trends
Drawing the Cost-Benefit Analysis
Checklist for Developing Your Income Resources
Raising Money to Serve Your Cause
Relationships Are Key
Creating the Case for Support
Goal Setting
Fund-Raising Program Options
The Internal Action Plan
Prospect Identification
Solicitation Tools
Donor Benefits
Fund-Raising Checklist
Providing Needed Educational Programs
Is Your Organization in the Education Business?
How Do You Determine the Need for Education?
How Do You Plan a Successful Program?
What Is the Most Appropriate Medium to Use?
How Do You Build Credibility into Your Program?
Why Are Promotion and Easy Access So Important?
What Do You Need to Understand About Your Budget?
Why Is Program Evaluation Important?
Checklist for Effective Education Programs
Making Your Meetings Work--For You and Your Members
Designing Your Meeting
Meeting Schedule
Special Events
Budgeting a Meeting
Marketing and Public Relations
Conference Activities
Postconference Activities
Checklist for Site Selection
Using Public Relations Tools to Reach a Broader Audience
What Is Public Relations?
Internet Use in Media Relations
Communications Tools
Communications Tactics
Crisis Communications
Communicating with Constituents
Forward-Looking Public Relations
Getting Political Support for Your Cause
Building Your Organization's Public Policy Agenda
How Do We Get from Here to There? A Public Policy Action Plan
Infrastructure Needs of a Successful Government Relations Program
Grassroots Advocacy: Every Member Counts
Establishing a Government Relations Program at the Local Level
Outsourcing to a Government Relations Specialist
Checklist for Creating a Government Relations Program
Looking Beyond National Borders
Going International--Getting Started
Common International Management Issues
Internationally Oriented Products and Services
Developing an International Presence
Checklist for Assessing and Developing International Activities
Managing the Organization
The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications
Develop a Strategic Plan
Select a System for Your Needs
Centralization and Decentralization
Electronic Communications
Build an Office on the World Wide Web
Staffing Your Information System
Maintenance and Security
Preparing for Change
Glossary of Terms
Checklist for Reviewing Your Information Systems Program
Financial Management
What Is the Accounting Process?
Getting Started: Opening a Bank Account
Staffing the Accounting Function
Accounting System
Chart of Accounts
Accrual and Cash Basis Accounting
Cash Receipts
Cash Disbursements
Accrual Entries and Other Journal Entries
Closing Procedures
Financial Statement Preparation
Review and Analysis
Does Your Organization Need an Audit?
Tax Returns
Policies and Procedures
Your People and Their Environment
Human Resources
Start-Up and Growth
Finding and Hiring Staff
On the Job
Down ... and Eventually Out
Personnel Policies and Procedures
The Office Environment
Knowing Important Legal Requirements
Forming a Nonprofit Organization
Minutes, Record Keeping, and Reporting Requirements
Sales Tax Exemption and Postal Rates
Avoiding Potential Legal Pitfalls
Special Circumstances Requiring the Help of Counsel
In Conclusion
Selecting and Using Consultants
How to Select and Use Consultants
Working with Your Consultant
Assisting the Consultants
Final Reports
Checklist/Points for Review
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