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Smart Guide to Starting a Small Business

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ISBN-10: 047131885X

ISBN-13: 9780471318859

Edition: 1999

Authors: Lisa Rogak

List price: $26.95
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Description:

This complete guide to launching a small business venture covers such topics as business formation, financing, the business plan, accounting and record-keeping, taxation, location, and more.
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Book details

List price: $26.95
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/8/1999
Binding: Paperback
Pages: 192
Size: 7.44" wide x 9.37" long x 0.36" tall
Weight: 0.748
Language: English

Lisa Rogak is the author of more than forty books and hundreds of newspaper and magazine articles. She has written biographies of Dr. Robert Atkins, Dan Brown, Shel Silverstein, and Stephen King. She lives in Charleston, South Carolina.

Introduction
Why You and Why Your Own Business?
Do You Have What It Takes?
Self-Assessment Quiz 1
The Skills You'll Need
Stamina
Self-Discipline
Self-Reliance
Flexibility
Drive to Succeed
A People Person
A Sense of Humor
Understanding the Risks...and Rewards
A Matter of Time
Show Me the Money!
Floating Your Bills
Family and Friends
Attitude Adjustment
What Comes Next?
Choosing Your Business
What Do You Want to Do?
What Don't You Want to Do?
Self-Assessment Quiz 2
Service or Product?
Self-Assessment Quiz 3
Service-Oriented Businesses
Product-Oriented Businesses
Some Businesses That Are Both Service-and Product-Oriented
Research Upcoming Trends
Self-Assessment Quiz 4
How to Scope Out the Competition
What Did You Learn?
Will It Fly?
Evaluate Your Resources
Put It In Writing
After Laying the Groundwork
The Best-Laid Plans
Business Structures
Sole Proprietorship
Your Liability
Pros
Cons
Partnership
The Articles
Pros
Cons
Corporation
Pros
Cons
Limited Liability Company
Pros
Cons
The Long Arm of the Law
Claim Your Name
Protect Your Trademarks
Check Your Zoning
Conform to Code
Get an EIN
Register to Collect Sales Tax
See If You Need a License
Getting Professional Advice
Good Counsel
By the Numbers
Consultants
Your Business Plan
Get to Work!
Tools of the Trade
Keeping the Books
Insurance
Liability Insurance
Automobile Insurance
Fire Insurance
Workers' Compensation Insurance
Taxes
Working with Suppliers and Vendors
Finding Them
Joining Forces
Hiring Employees
What Are You Looking For?
What Can You Pay?
Where to Look
Stay the Course
Managing Employees
Empower Your People
Using Independent Contractors
Now That You've Got the Tools
Money, Money, Money
Start-Up Costs
Your Start-Up Expenses
Overhead
Your Operating Budget
Your Operating Expenses
Overhead
Office Expenses
Professional Expenses
Office Equipment
Company Vehicle(s)
Employee Expenses
A Personal Budget
Your Personal Budget
Fixed Monthly Expenses
Money Terms
Sales Forecast
Cash Flow Statement
Balance Sheet
Income Statement
Finding the Funds You Need
Extending Credit to Customers
Now That You Can Show Us the Money
Technologically Speaking
Computers
Which Platform?
Do You Need Portability?
Vendors
Other Hardware
Ink Jet Printers
Laser Printers
Scanners
Multifunction Peripherals
Choosing Software: What You Need to Do
Word Processing
Spreadsheets
Accounting
Database
Desktop Publishing
Graphics
Telecommunications
Voice Recognition
Shopping for Software
Check for Support
Register
Check the Web
To Network, or Not to Network?
Private versus Shared Data
Do You Need a Server?
Telephone Systems
Voice Mail Options
More Power
Fax Machines
What's Next?
Marketing Your Business
The Purpose of Marketing
Two Kinds of Marketing
Sending a Message
Distinguish Yourself from the Competition
Common Ways to Market Your Business
Advertising
Publicity
Direct Mail
The Internet
Making a Plan
Who Is Your Customer?
Self-Assessment Quiz 5
Your Marketing Budget
You're Almost There
Putting It All Together
Tracking Your Progress
Watch the Numbers
Who's Buying?
Networking
Benefits and Costs
Do It Yourself
Managing Your Time
Start Slowly
Control Your Agenda
Keep Track
Managing Meetings
Growing Your Business
More People
More Money
The Taxman
What's Next for You and Your Business?
Ready, Set, Go!
Index