Learning from the Future Competitive Foresight Scenarios
Edition: 1st 1997
List price: $63.00
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Description: The authors explain how scenario learning anticipates and prepares any organisation for unforeseen industry transformations, customers' new needs and startling political and social change.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $63.00
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/10/1997
Size: 6.50" wide x 10.00" long x 1.50" tall
|Partial table of contents|
|Introduction to Scenario Learning|
|Integrating Strategy and Scenarios|
|Using Scenarios to Identify, Analyze, and Manage Uncertainty|
|Basic Approaches to Constructing Scenarios|
|Scenario Planning: Mapping the Paths to the Desired Future|
|Testing Your Strategies in Scenarios|
|Scenarios for Global Investment Strategy for the New Century|
|Scenario Application in Diverse Contexts|
|Competitor Scenarios: Projecting a Rival's Marketplace Strategy|
|Managing the Organizational Context for Scenario Learning|
|Articulating the Business Idea: The Key to Relevant Scenarios|
|The Cross-Scenario Planning Process|
|About the Author|