Learning from the Future Competitive Foresight Scenarios

Name: Learning from the Future Competitive Foresight Scenarios
Availability: InStock
ISBN: 9780471303527

ISBN-10: 0471303526

ISBN-13: 9780471303527

Edition: 1st 1997

Authors: Liam Fahey, Robert M. Randall

List price: $63.00

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The authors explain how scenario learning anticipates and prepares any organisation for unforeseen industry transformations, customers' new needs and startling political and social change.

Book details

List price: $63.00
Edition: 1st
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/10/1997
Binding: Hardcover
Pages: 464
Size: 6.46" wide x 9.74" long x 1.53" tall
Weight: 1.738
Language: English



Partial table of contents


Introduction to Scenario Learning


Integrating Strategy and Scenarios



Using Scenarios to Identify, Analyze, and Manage Uncertainty



Basic Approaches to Constructing Scenarios


Scenario Planning: Mapping the Paths to the Desired Future



Testing Your Strategies in Scenarios



Scenarios for Global Investment Strategy for the New Century



Scenario Application in Diverse Contexts


Competitor Scenarios: Projecting a Rival's Marketplace Strategy



Managing the Organizational Context for Scenario Learning


Articulating the Business Idea: The Key to Relevant Scenarios



The Cross-Scenario Planning Process



Notes


About the Author


Index