"Hey, Whipple, Squeeze This!" A Guide to Creating Great Ads

ISBN-10: 0471293393

ISBN-13: 9780471293392

Edition: 1998

Authors: Luke Sullivan

List price: $19.95

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Book details

List price: $19.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/3/1998
Binding: Paperback
Pages: 272
Size: 5.96" wide x 9.13" long x 0.71" tall
Weight: 0.550
Language: English



Salesmen Don2t Have to Wear Plaid: Selling Without Selling Out


A Sharp Pencil Works Best: Some Thoughts on Getting Started


A Clean Sheet of Paper: Making an Ad-The Broad Strokes


Write When You Get Work: Making an Ad-Some Finer Touches


In the Future, Everyone Will be Famous for 30 Seconds: Some Advice on Making Television Commercials


Radio Is Hell, But It2s a Dry Heat: Some Advice on Working in a Tough Medium


"Toto, I Have a Feeling We2re Not in McCann-Erickson Anymore": Working Out Past the Egde


Only the Good Die Young: The Enemies of Advertising


Pecked to Death by Ducks: Presenting and Protecting Your Work


A Good Book or a Crowbar: Some Thoughts on Getting Into the Business


Making Shoes versus Making Shoe Commercials: Is This a Great Business or What? Suggested Reading


Bibliography


Acknowledgments


Notes


Ad Credits


Index