MILTON D. ROSENAU, Jr. is well known in both project management and product development circles. He is the author of a number of successful books, including The PDMA Handbook of New Product Development and Successful Product Development (both published by Wiley).GREGORY D. GITHENS has more than twenty years of experience as a project and program manager, practitioner, consultant, and trainer. He held membership in the core team for both the 2000 and 2004 versions of PMI's PMBOK Guide. He is the cofounder of the new product development specific interest group within PMI and was a member of the editorial advisory board for PMNetwork magazine from 1995 to 2003.