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Corporate Identity Design

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ISBN-10: 0471289477

ISBN-13: 9780471289470

Edition: 1987

Authors: Veronica Napoles

List price: $45.00
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Book details

List price: $45.00
Copyright year: 1987
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/16/1991
Binding: Paperback
Pages: 144
Size: 8.10" wide x 9.30" long x 0.42" tall
Weight: 0.682

Introduction to Corporate Identity
Establishing the Need for a Corporate Identity Program
Where to Begin
Types of Symbols and Approaches
Methodology
Design Exploration
Design Refinement
Implementation
What is in a Name??
Appendices
Notes
Bibliography
Index