Media Training 101 A Guide to Meeting the Press

Name: Media Training 101 A Guide to Meeting the Press
Price: 3.23 USD
Availability: InStock
ISBN: 9780471271550

ISBN-10: 0471271551

ISBN-13: 9780471271550

Edition: 2003

Authors: Sally Stewart

List price: $38.00

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Description:

Sally Stewart here provides advice for anyone who must deal with the media on a professional basis, dealing with such topics as spotting a reporter has a hidden agenda, gaining control of the media during a crisis and the rules for giving interviews.

Book details

List price: $38.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/2003
Binding: Hardcover
Pages: 256
Size: 6.40" wide x 9.11" long x 1.02" tall
Weight: 0.462
Language: English

Sally Stewart, born a Londoner but now happily settled with her husband amid the green hills of Somerset, has written numerous short and full-length stories. Many of them reflect her love of history, or were born of places visited in the course of foreign travels.



Preface


Introduction



Understanding the Media



Foundational Rules for Media Success



How Journalists Think and Behave



Responding to Journalists



What Is News?



Practice Facing the Media



Key Message Point Workshop



Lethal Mistakes: The Dirty Dozen



Playing the Interview Game and Winning



Putting the Organic Keyword Method to Work



Key Message Point Practice Questions



Giving a Great Interview



Interviews: What Is What and Who Is Who



Things You Should Never Say to a Reporter



When Things Go Wrong



Dress for Media Success



Implementing Media Training on the Fly



When the Media Just Shows Up



Crisis Control



How to Write and Review a Press Release



How to Pitch Your Company's Story



How to Hire PR That Works



How to Create a Stellar Press Kit



Media Training and the World Wide Web



PR Lessons from Law School


Conclusion


Glossary


Acknowledgments


Index


About the Author