Media Training 101 A Guide to Meeting the Press

ISBN-10: 0471271551

ISBN-13: 9780471271550

Edition: 2003

Authors: Sally Stewart

List price: $38.00 Buy it from $3.00
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Description:

Sally Stewart here provides advice for anyone who must deal with the media on a professional basis, dealing with such topics as spotting a reporter has a hidden agenda, gaining control of the media during a crisis and the rules for giving interviews.
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Book details

List price: $38.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/2003
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.462
Language: English

Sally Stewart, born a Londoner but now happily settled with her husband amid the green hills of Somerset, has written numerous short and full-length stories. Many of them reflect her love of history, or were born of places visited in the course of foreign travels.

Preface
Introduction
Understanding the Media
Foundational Rules for Media Success
How Journalists Think and Behave
Responding to Journalists
What Is News?
Practice Facing the Media
Key Message Point Workshop
Lethal Mistakes: The Dirty Dozen
Playing the Interview Game and Winning
Putting the Organic Keyword Method to Work
Key Message Point Practice Questions
Giving a Great Interview
Interviews: What Is What and Who Is Who
Things You Should Never Say to a Reporter
When Things Go Wrong
Dress for Media Success
Implementing Media Training on the Fly
When the Media Just Shows Up
Crisis Control
How to Write and Review a Press Release
How to Pitch Your Company's Story
How to Hire PR That Works
How to Create a Stellar Press Kit
Media Training and the World Wide Web
PR Lessons from Law School
Conclusion
Glossary
Acknowledgments
Index
About the Author
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