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Getting the Bugs Out The Rise, Fall, and Comeback of Volkswagen in America

ISBN-10: 0471263044

ISBN-13: 9780471263043

Edition: 2002

Authors: David Kiley

List price: $16.95
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Description:

This is the story of the rise, fall, and re-birth of Volkswagen. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
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Book details

List price: $16.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/4/2002
Binding: Paperback
Pages: 302
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.792
Language: English

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

Acknowledgments
Introduction
The Unveiling
Sins of the Fathers
The Rise
The Magic
The Wall
The German Patient
The Pitch
The Recovery
The Prince
Curves Ahead
Notes
Index