Mission-Based Marketing Positioning Your Not-for-Profit in an Increasingly Competitive World

Name: Mission-Based Marketing Positioning Your Not-for-Profit in an Increasingly Competitive World
Price: 6.77 USD
Availability: InStock
ISBN: 9780471237181

ISBN-10: 0471237183

ISBN-13: 9780471237181

Edition: 2nd 2003 (Revised)

Authors: Peter C. Brinckerhoff

List price: $55.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $6.77

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.'60;P'62;Other titles in the Mission-Based Management'38;reg; Series'60;P'62;Mission-Based Management: Leading Your Not-for-Profit into the 21st Century '60;BR'62;Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the…

Book details

List price: $55.00
Edition: 2nd
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/17/2002
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.232
Language: English



Introduction


Marketing: The Competitive Edge


Being Mission-Based and Market-Driven


Being Flexible and Changing with the Market


The Marketing Cycle for a Not-for-Profit


Who Are Your Markets?


Who Are Your Competitors?


Asking Your Markets What They Want


Better Marketing Materials


Technology and Marketing


Incredible Customer Service


A Marketing Planning Process


Resources for Marketing


Final Words


Survey Sample


Focus Group Questions


Index