Genie's Wisdom A Fable of How a CEO Learned to Be a Marketing Genius
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Description: This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes how much stock to put in the results of research, what leadership is really about, how marketing change comes from the top down, and how to allocate budgets.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $46.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/11/2002
Size: 6.00" wide x 9.00" long x 0.75" tall
|The Story Behind the Fable|
|What Is the Essence of Marketing?|
|What's Branding All About?|
|What Should Be My Product Strategy?|
|How Do I Get My Pricing Right?|
|Are There Limits to Growth?|
|What Is Good Research?|
|How Do I Evaluate Advertising?|
|How Do I Pick the Right Medium?|
|How Important Are Logos?|
|What Mistakes Are Made Most Often?|