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Starting on a Shoestring Building a Business Without a Bankroll

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ISBN-10: 0471232882

ISBN-13: 9780471232889

Edition: 4th 2002 (Revised)

Authors: Arnold S. Goldstein

List price: $39.95
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Description:

The fourth edition of this classic bestseller has been updated with new information and a new chapter on the Internet that covers all the things entrepreneurs need to know to build a presence on the Internet.
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Book details

List price: $39.95
Edition: 4th
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/23/2002
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.496
Language: English

You Make Your Own Miracles
Are You the One in the Crowd?
You Need Money to Make Money
A Healthy Investment Makes a Healthy Business
Debt Is Bad
Starting on a Shoestring Is Starting Small
My Business Can't Be Started on a Shoestring
Only Wheeler-Dealers Need Apply
What It Takes
Double Your Determination
The One-Tenth Principle
The Time Is Always Right
Checking Out Your Winning Idea
The One Most Important Decision
Narrow the Range
Creating the Perfect Match
The Psychic Rewards
Measure Your Management Mentality
Living without a Living
Can You Afford It?
Thousands of Successful New Ventures
How Others Found Success
Give Your Idea the Acid Test
Key Points to Remember
Shoestring Economics
Fourteen Essential Lessons for Every Shoestring Entrepreneur
Your Shoestring Economics Final Exam
Starting Smart
Hope for the Best--Prepare for the Worst
Why a Corporation Is a Must
Small Investments Mean Small Losses
Protect Your Investment
Assets You Never Have to Lose
Side-Stepping Dangerous Guarantees
How Deep Are Your Pockets?
Your Starting Smart Self-Exam
Prepare a Winning Business Plan
A Good Business Plan Can Be Your Roadmap to Success
How to Design Your Business Plan
Making Your Business Plan Come Alive
Where to Find Help
Key Points to Remember
Finding the Money
You Can't Beat Borrowed Money
Negotiate Your Winning Terms
Proposals that Create Cash
Open the Right Doors
Banks Can Say "Yes"
Charge Your Business to MasterCard
Press the Right Buttons
When the Bank Says "No"
A Franchise Can Mean Financing
Supplier Financing: Yours for the Asking
A Final Word
Key Points to Remember
Dealing with the Small Business Administration (SBA)
The SBA--A Potential Ally
Getting Information from the SBA
How the SBA Works
SBA Programs
Direct Loans
Dealing with the SBA
Key Points to Remember
Dealing with Venture Capital Firms
The Nature of Venture Capital Funds
Fierce Competition
Kinds of Investors
The Need for a Business Plan
Key Points to Remember
Partners for Profit: Your Brains, Their Cash
Who Needs Partners?
How Friendly Is "Friendly" Money?
More Than Money
Where the Money Lurks
Put Your Partner to the Acid Test
"Have I Got a Deal for You"
Package Your Proposal to Sell
Beware the Booby Traps
Seven Tips on the Care and Feeding of Partners
"Divorce"--Partnership Style
Key Points to Remember
Setting Up Shop
Developing the Miser's Touch
Hanging Your Hat for a Dollar a Day
Going Where the Customers Are
Two Money-Saving Points to Negotiate
The Million-Dollar Look on Humble Pennies
The Bargainland of Equipment Deals
100 Percent Terms Anyone Can Get
The Magic of Leasing
How to Make the Most of Manufacturers' Free Trials
A Helping Hand from Big Suppliers
Sharing Time Is Saving Dollars
Promise a Piece of the Action
Producing Profits without Production
Key Points to Remember
Buying Advice at a Bargain Price
Taking on Top-Grade Talent
Borrow Some Success
Suppliers Who Supply Information
Ten Thousand Heads Are Better Than One
Free Product Ideas
Export Experts for Hire
To Market, To Market
Four Ways to Free Employee Training
Lawyers: A Necessary Evil
Finding an Accountant to Navigate
Buy the Agent, Not the Insurance
More People from More People
Key Points to Remember
Full Shelves from Empty Pockets
You Can't Do Business from an Empty Wagon
A Closed Checkbook Needs an Open Mind
Credit Managers Can Say "Yes"
Buy Now--Pay Later
Tackling the One Big Supplier
Consignments Are as Good as Cash
How to Find Merchandise at Rock-Bottom Prices
Some Imagination Please!
Key Points to Remember
Promoting for a Pittance
Shoestring Marketing: The Critical Difference
Three Essentials to Successful Shoestring Marketing
How to Create a Prestige Image with Business Cards and Stationery
Design an Inexpensive Web Site
Free Word-of-Mouth Advertising Is Best
How to Obtain Free Media Publicity
Make Your Brochure a Promotional Tool
Become Active in Community Service
How to Slash Advertising Costs
More Secrets of Saving Marketing Money
Key Points to Remember
Using the World Wide Web
Setting Your Goals for Web Use
Setting Up Your Web Site
Promoting Your Business on the Web
Risks
The Good News
Small-Business Owners' Tips
Key Points to Remember
A Blueprint for Buying a Business
Buy or Create?
Profitable Business for Sale: No Cash Down
You Can Buy on 100 Percent Terms
Finding the Largest Dollars
Look for the Liabilities
Squeeze Cash from Cash Flow
Hidden Assets Mean Hidden Money
Your Two Best Money Sources
Playing by the Rules
Key Points to Remember
Pyramiding to the Top
It's Easy to Multiply a Winner
But Who Needs It?
Bigger Can Be Better
Where Do You Go from Here?
Test the Timing
The Many Paths to Success
Unleash Your Growth Power
Prospecting for the Big Dollars
Seven Growth Rules
Key Points to Remember
Index