| |
| |
| |
| You Make Your Own Miracles | |
| |
| |
| Are You the One in the Crowd? | |
| |
| |
| |
| You Need Money to Make Money | |
| |
| |
| |
| A Healthy Investment Makes a Healthy Business | |
| |
| |
| |
| Debt Is Bad | |
| |
| |
| |
| Starting on a Shoestring Is Starting Small | |
| |
| |
| |
| My Business Can't Be Started on a Shoestring | |
| |
| |
| |
| Only Wheeler-Dealers Need Apply | |
| |
| |
| What It Takes | |
| |
| |
| Double Your Determination | |
| |
| |
| The One-Tenth Principle | |
| |
| |
| The Time Is Always Right | |
| |
| |
| |
| Checking Out Your Winning Idea | |
| |
| |
| The One Most Important Decision | |
| |
| |
| Narrow the Range | |
| |
| |
| Creating the Perfect Match | |
| |
| |
| The Psychic Rewards | |
| |
| |
| Measure Your Management Mentality | |
| |
| |
| Living without a Living | |
| |
| |
| Can You Afford It? | |
| |
| |
| Thousands of Successful New Ventures | |
| |
| |
| How Others Found Success | |
| |
| |
| Give Your Idea the Acid Test | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Shoestring Economics | |
| |
| |
| Fourteen Essential Lessons for Every Shoestring Entrepreneur | |
| |
| |
| Your Shoestring Economics Final Exam | |
| |
| |
| |
| Starting Smart | |
| |
| |
| Hope for the Best--Prepare for the Worst | |
| |
| |
| Why a Corporation Is a Must | |
| |
| |
| Small Investments Mean Small Losses | |
| |
| |
| Protect Your Investment | |
| |
| |
| Assets You Never Have to Lose | |
| |
| |
| Side-Stepping Dangerous Guarantees | |
| |
| |
| How Deep Are Your Pockets? | |
| |
| |
| Your Starting Smart Self-Exam | |
| |
| |
| |
| Prepare a Winning Business Plan | |
| |
| |
| A Good Business Plan Can Be Your Roadmap to Success | |
| |
| |
| How to Design Your Business Plan | |
| |
| |
| Making Your Business Plan Come Alive | |
| |
| |
| Where to Find Help | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Finding the Money | |
| |
| |
| You Can't Beat Borrowed Money | |
| |
| |
| Negotiate Your Winning Terms | |
| |
| |
| Proposals that Create Cash | |
| |
| |
| Open the Right Doors | |
| |
| |
| Banks Can Say "Yes" | |
| |
| |
| Charge Your Business to MasterCard | |
| |
| |
| Press the Right Buttons | |
| |
| |
| When the Bank Says "No" | |
| |
| |
| A Franchise Can Mean Financing | |
| |
| |
| Supplier Financing: Yours for the Asking | |
| |
| |
| A Final Word | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Dealing with the Small Business Administration (SBA) | |
| |
| |
| The SBA--A Potential Ally | |
| |
| |
| Getting Information from the SBA | |
| |
| |
| How the SBA Works | |
| |
| |
| SBA Programs | |
| |
| |
| Direct Loans | |
| |
| |
| Dealing with the SBA | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Dealing with Venture Capital Firms | |
| |
| |
| The Nature of Venture Capital Funds | |
| |
| |
| Fierce Competition | |
| |
| |
| Kinds of Investors | |
| |
| |
| The Need for a Business Plan | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Partners for Profit: Your Brains, Their Cash | |
| |
| |
| Who Needs Partners? | |
| |
| |
| How Friendly Is "Friendly" Money? | |
| |
| |
| More Than Money | |
| |
| |
| Where the Money Lurks | |
| |
| |
| Put Your Partner to the Acid Test | |
| |
| |
| "Have I Got a Deal for You" | |
| |
| |
| Package Your Proposal to Sell | |
| |
| |
| Beware the Booby Traps | |
| |
| |
| Seven Tips on the Care and Feeding of Partners | |
| |
| |
| "Divorce"--Partnership Style | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Setting Up Shop | |
| |
| |
| Developing the Miser's Touch | |
| |
| |
| Hanging Your Hat for a Dollar a Day | |
| |
| |
| Going Where the Customers Are | |
| |
| |
| Two Money-Saving Points to Negotiate | |
| |
| |
| The Million-Dollar Look on Humble Pennies | |
| |
| |
| The Bargainland of Equipment Deals | |
| |
| |
| 100 Percent Terms Anyone Can Get | |
| |
| |
| The Magic of Leasing | |
| |
| |
| How to Make the Most of Manufacturers' Free Trials | |
| |
| |
| A Helping Hand from Big Suppliers | |
| |
| |
| Sharing Time Is Saving Dollars | |
| |
| |
| Promise a Piece of the Action | |
| |
| |
| Producing Profits without Production | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Buying Advice at a Bargain Price | |
| |
| |
| Taking on Top-Grade Talent | |
| |
| |
| Borrow Some Success | |
| |
| |
| Suppliers Who Supply Information | |
| |
| |
| Ten Thousand Heads Are Better Than One | |
| |
| |
| Free Product Ideas | |
| |
| |
| Export Experts for Hire | |
| |
| |
| To Market, To Market | |
| |
| |
| Four Ways to Free Employee Training | |
| |
| |
| Lawyers: A Necessary Evil | |
| |
| |
| Finding an Accountant to Navigate | |
| |
| |
| Buy the Agent, Not the Insurance | |
| |
| |
| More People from More People | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Full Shelves from Empty Pockets | |
| |
| |
| You Can't Do Business from an Empty Wagon | |
| |
| |
| A Closed Checkbook Needs an Open Mind | |
| |
| |
| Credit Managers Can Say "Yes" | |
| |
| |
| Buy Now--Pay Later | |
| |
| |
| Tackling the One Big Supplier | |
| |
| |
| Consignments Are as Good as Cash | |
| |
| |
| How to Find Merchandise at Rock-Bottom Prices | |
| |
| |
| Some Imagination Please! | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Promoting for a Pittance | |
| |
| |
| Shoestring Marketing: The Critical Difference | |
| |
| |
| Three Essentials to Successful Shoestring Marketing | |
| |
| |
| How to Create a Prestige Image with Business Cards and Stationery | |
| |
| |
| Design an Inexpensive Web Site | |
| |
| |
| Free Word-of-Mouth Advertising Is Best | |
| |
| |
| How to Obtain Free Media Publicity | |
| |
| |
| Make Your Brochure a Promotional Tool | |
| |
| |
| Become Active in Community Service | |
| |
| |
| How to Slash Advertising Costs | |
| |
| |
| More Secrets of Saving Marketing Money | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Using the World Wide Web | |
| |
| |
| Setting Your Goals for Web Use | |
| |
| |
| Setting Up Your Web Site | |
| |
| |
| Promoting Your Business on the Web | |
| |
| |
| Risks | |
| |
| |
| The Good News | |
| |
| |
| Small-Business Owners' Tips | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| A Blueprint for Buying a Business | |
| |
| |
| Buy or Create? | |
| |
| |
| Profitable Business for Sale: No Cash Down | |
| |
| |
| You Can Buy on 100 Percent Terms | |
| |
| |
| Finding the Largest Dollars | |
| |
| |
| Look for the Liabilities | |
| |
| |
| Squeeze Cash from Cash Flow | |
| |
| |
| Hidden Assets Mean Hidden Money | |
| |
| |
| Your Two Best Money Sources | |
| |
| |
| Playing by the Rules | |
| |
| |
| Key Points to Remember | |
| |
| |
| |
| Pyramiding to the Top | |
| |
| |
| It's Easy to Multiply a Winner | |
| |
| |
| But Who Needs It? | |
| |
| |
| Bigger Can Be Better | |
| |
| |
| Where Do You Go from Here? | |
| |
| |
| Test the Timing | |
| |
| |
| The Many Paths to Success | |
| |
| |
| Unleash Your Growth Power | |
| |
| |
| Prospecting for the Big Dollars | |
| |
| |
| Seven Growth Rules | |
| |
| |
| Key Points to Remember | |
| |
| |
| Index | |