Restaurant Marketing for Owners and Managers
List price: $30.00
Buy it from $9.37
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $30.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/17/2003
Size: 6.00" wide x 9.25" long x 0.75" tall
|Introduction: What Am I Getting Myself Into?|
|Location: Where Am I Going to Put This Place?|
|Environmental Analysis: What Am I Up Against?|
|Identifying Markets: Who Are My Customers and What Do They Want?|
|Menu Development: What Should My Sales Kit Look Like?|
|Pricing: What Should I Charge for This Stuff?|
|Service: How Do I Get My Staff to Give the Right Amount of Attention?|
|Other Income Streams: How Much Extra Stuff Can I Sell?|
|Communications: How Do I Get on the Guest's Radar Screen?|
|Technology: How Do I Surf My Way to Success?|
|Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?|