Restaurant Marketing for Owners and Managers

Name: Restaurant Marketing for Owners and Managers
Availability: InStock
ISBN: 9780471226277

ISBN-10: 0471226270

ISBN-13: 9780471226277

Edition: 2004

Authors: Patti J. Shock, John T. Bowen, John M. Stefanelli

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Description:

The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its…

Book details

List price: $30.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/17/2003
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.748
Language: English



Preface



Introduction: What Am I Getting Myself Into?



Location: Where Am I Going to Put This Place?



Environmental Analysis: What Am I Up Against?



Identifying Markets: Who Are My Customers and What Do They Want?



Menu Development: What Should My Sales Kit Look Like?



Pricing: What Should I Charge for This Stuff?



Service: How Do I Get My Staff to Give the Right Amount of Attention?



Other Income Streams: How Much Extra Stuff Can I Sell?



Communications: How Do I Get on the Guest's Radar Screen?



Technology: How Do I Surf My Way to Success?



Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?


Resources


Index