Fast Forward MBA Pocket Reference

ISBN-10: 0471222828

ISBN-13: 9780471222828

Edition: 2nd 2002 (Revised)

Authors: Paul A. Argenti

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Description:

This pocket reference is a useful business tool which is a one stop source for business information, allowing time-pressed professionals to quickly find out how and where to get the right information to solve their problems.
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Book details

List price: $35.00
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/12/2002
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Introduction
Strategy
Case Example: Redd's Fun Park, Hatsville, Texas
Understanding the Customer
The BCG Matrix
Competitor Analysis
Implementing a Strategy
Strategic Intent
Summary
Internet Resources
Strategic Management Critical Reference Materials
Communication
Management Communication
Communication Strategy
Managerial Writing
Cross-Cultural Communication
Corporate Communication
Functions within the Discipline of Corporate Communication
Summary
Internet Resources
Communication Critical Reference Materials
Marketing
The Customer
The Buying Process
Customer Retention
Customer Satisfaction
Customer Relationship Management
Market Segmentation
The Product
Summary
Internet Resources
Marketing Critical Reference Materials
Organizational Behavior
Individual Level of Analysis--Managing Individuals
Group Level of Analysis
Organizational Level of Analysis
Summary
Internet Resources
Organizational Behavior Critical Reference Materials
Economics
Macroeconomics
Leading Economic Indicators
The Federal Reserve Bank System
Microeconomics
Summary
Internet Resources
Economics Critical Reference Materials
Accounting
Types of Accounting
Managerial Accounting
Financial Accounting
Financial Statement Analysis
Uses and Limitations of Ratio Analysis
Summary
Internet Resources
Accounting Critical Reference Materials
Finance
Financial Goals of the Modern Corporation
What Is Financial Management?
The Role of the Modern Financial Manager
Management Decisions and Shareholder Value
A Basic Methodology for Measuring Value
Recent Innovations in Applied Value Measurement
Summary
Internet Resources
Finance Critical Reference Materials
Entrepreneurship
The Entrepreneurial Profile
Entrepreneurial Opportunities
Business Plans
Sources of Financing
Business Forms
Summary
Internet Resources
Entrepreneurship Critical Reference Materials
International Business
The Global Marketplace
The Competitive Advantages Needed for Global Competition
The Determinants of National Advantage Model
Opportunities Associated with a Global Approach--Joint Ventures
The Backlash Against Globalization
Summary
Internet Resources
International Business Critical Reference Materials
The Job Search
First, a Coherent Career Plan
Establishing a Career Plan
The Online Search
Resume Writing for Success
Basic Resume Organization
Resume Types
Resume Red Flags
Now That It's Done ... Posting a Resume on the Internet
Networking
Interview
What If You Don't Get the Job--What Next?
Summary
Internet Resources
Job Search Critical Reference Materials
Key Concepts
Notes
Index
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