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| Introduction | |
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| Strategy | |
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| Case Example: Redd's Fun Park, Hatsville, Texas | |
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| Understanding the Customer | |
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| The BCG Matrix | |
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| Competitor Analysis | |
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| Implementing a Strategy | |
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| Strategic Intent | |
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| Summary | |
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| Internet Resources | |
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| Strategic Management Critical Reference Materials | |
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| Communication | |
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| Management Communication | |
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| Communication Strategy | |
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| Managerial Writing | |
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| Cross-Cultural Communication | |
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| Corporate Communication | |
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| Functions within the Discipline of Corporate Communication | |
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| Summary | |
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| Internet Resources | |
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| Communication Critical Reference Materials | |
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| Marketing | |
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| The Customer | |
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| The Buying Process | |
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| Customer Retention | |
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| Customer Satisfaction | |
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| Customer Relationship Management | |
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| Market Segmentation | |
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| The Product | |
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| Summary | |
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| Internet Resources | |
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| Marketing Critical Reference Materials | |
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| Organizational Behavior | |
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| Individual Level of Analysis--Managing Individuals | |
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| Group Level of Analysis | |
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| Organizational Level of Analysis | |
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| Summary | |
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| Internet Resources | |
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| Organizational Behavior Critical Reference Materials | |
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| Economics | |
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| Macroeconomics | |
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| Leading Economic Indicators | |
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| The Federal Reserve Bank System | |
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| Microeconomics | |
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| Summary | |
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| Internet Resources | |
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| Economics Critical Reference Materials | |
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| Accounting | |
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| Types of Accounting | |
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| Managerial Accounting | |
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| Financial Accounting | |
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| Financial Statement Analysis | |
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| Uses and Limitations of Ratio Analysis | |
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| Summary | |
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| Internet Resources | |
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| Accounting Critical Reference Materials | |
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| Finance | |
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| Financial Goals of the Modern Corporation | |
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| What Is Financial Management? | |
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| The Role of the Modern Financial Manager | |
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| Management Decisions and Shareholder Value | |
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| A Basic Methodology for Measuring Value | |
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| Recent Innovations in Applied Value Measurement | |
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| Summary | |
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| Internet Resources | |
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| Finance Critical Reference Materials | |
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| Entrepreneurship | |
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| The Entrepreneurial Profile | |
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| Entrepreneurial Opportunities | |
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| Business Plans | |
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| Sources of Financing | |
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| Business Forms | |
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| Summary | |
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| Internet Resources | |
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| Entrepreneurship Critical Reference Materials | |
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| International Business | |
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| The Global Marketplace | |
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| The Competitive Advantages Needed for Global Competition | |
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| The Determinants of National Advantage Model | |
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| Opportunities Associated with a Global Approach--Joint Ventures | |
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| The Backlash Against Globalization | |
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| Summary | |
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| Internet Resources | |
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| International Business Critical Reference Materials | |
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| The Job Search | |
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| First, a Coherent Career Plan | |
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| Establishing a Career Plan | |
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| The Online Search | |
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| Resume Writing for Success | |
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| Basic Resume Organization | |
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| Resume Types | |
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| Resume Red Flags | |
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| Now That It's Done ... Posting a Resume on the Internet | |
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| Networking | |
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| Interview | |
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| What If You Don't Get the Job--What Next? | |
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| Summary | |
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| Internet Resources | |
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| Job Search Critical Reference Materials | |
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| Key Concepts | |
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| Notes | |
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| Index | |