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Essentials of Intellectual Property Law, Economics, and Strategy

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ISBN-10: 0471209422

ISBN-13: 9780471209423

Edition: 2002

Authors: Paul J. Lerner, Alexander I. Poltorak

List price: $34.95
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Description:

ESSENTIALS OF INTELLECTUAL PROPERTYFull of valuable tips, techniques, illustrative realworld examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property."Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their indepth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional."--Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com "Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow."--Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA"This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities."--Lawrence J. Udell, Executive Director, California Invention CenterProfessor of New Ventures and EntrepreneurshipThe Wiley Essentials Series--because the business world is always changing...and so should you.
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Book details

List price: $34.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/1/2002
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

Foreword
Introduction: Setting the Stage
The Big Three: Patents, Trademarks, and Copyrights
The Supporting Players: Other Types of IP
Protecting the Fruits of Your RandD
Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)
What Is It Worth--Putting a Value on Intellectual Property
Make More Money by Sharing (Licensing)
Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property
Enforcing Your Rights
Intellectual Property in Cyberspace
The Patent Portfolio and Its Effect on Stock Price
Trademark and Service Mark Application
Copyright Application
Confidentiality and Nondisclosure Agreement
Invention Assignment Form
Basic IP Audit Questionnaire
Patent Valuation
Invention Disclosure Form
License Agreements
Bibliography
Further Reading
Index