Essentials of Intellectual Property Law, Economics, and Strategy
List price: $34.95
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: ESSENTIALS OF INTELLECTUAL PROPERTYFull of valuable tips, techniques, illustrative realworld examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property."Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their indepth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional."--Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com "Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow."--Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA"This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities."--Lawrence J. Udell, Executive Director, California Invention CenterProfessor of New Ventures and EntrepreneurshipThe Wiley Essentials Series--because the business world is always changing...and so should you.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/1/2002
Size: 6.25" wide x 9.25" long x 0.75" tall
|Introduction: Setting the Stage|
|The Big Three: Patents, Trademarks, and Copyrights|
|The Supporting Players: Other Types of IP|
|Protecting the Fruits of Your RandD|
|Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)|
|What Is It Worth--Putting a Value on Intellectual Property|
|Make More Money by Sharing (Licensing)|
|Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property|
|Enforcing Your Rights|
|Intellectual Property in Cyberspace|
|The Patent Portfolio and Its Effect on Stock Price|
|Trademark and Service Mark Application|
|Confidentiality and Nondisclosure Agreement|
|Invention Assignment Form|
|Basic IP Audit Questionnaire|
|Invention Disclosure Form|