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| Acknowledgments | |
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| Introduction | |
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| Your Big Idea: Is It Any Good? | |
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| Importing Handicrafts from Ecuador | |
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| Exporting Hardware | |
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| Importing "World Clocks" | |
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| Exporting Printer Paper | |
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| Brokering Computer Equipment | |
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| Sources of Information and Help | |
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| Is This Business for You? | |
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| Have You Failed Yet? | |
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| How Is Your Financial Situation? | |
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| Interest in and Knowledge of the World | |
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| Familiarity with Foreign Cultures and Languages | |
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| Persistence, Patience, and Judgment | |
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| Attention to Detail | |
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| Contacts with Buyers or the Ability to Make Them | |
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| Twenty Important Questions | |
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| Import Merchant Example | |
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| Export Agent Example | |
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| Sources of Information and Help | |
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| Setting Up Your Business | |
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| Forms of Organization | |
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| Your Trade Name and Logo | |
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| Opening a Bank Account | |
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| Setting Up Your Office | |
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| Stationery and Printing Needs | |
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| Accounting and Taxation | |
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| Obtaining Financing | |
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| Sources of Information and Help | |
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| Beginning with a Buyer | |
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| Why Someone Would Buy from You | |
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| What Value Means to Your Customers | |
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| Attracting Customers-Some Examples | |
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| Finding Buyers as an Importer | |
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| Finding Buyers as an Exporter | |
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| Sources of Information and Help | |
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| Choosing Products and Suppliers | |
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| Finding Products to Import | |
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| Getting Product Samples | |
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| Testing Products in the U.S. Market | |
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| Finding Foreign Suppliers | |
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| Finding Products to Export | |
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| Lining Up Suppliers | |
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| The Formal Supply Agreement | |
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| Protecting Your Interest | |
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| Sources of Information and Help | |
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| Marketing in the United States and Abroad | |
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| What Is Marketing? | |
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| Marketing Imports | |
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| Marketing Exports | |
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| Sources of Information and Help | |
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| Money Matters | |
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| Credit Decisions on Suppliers and Customers | |
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| Methods of Payment in International Trade | |
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| Export Credit and Credit Insurance | |
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| Foreign Currency Transactions | |
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| Countertrade | |
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| Sources of Information and Help | |
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| Packing, Shipping, and Insurance | |
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| Packing for International Shipment | |
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| International Transportation | |
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| Shipping Terms | |
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| Marine Insurance | |
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| Brokers and Forwarders | |
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| Sources of Information and Help | |
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| Oh, Those Lovely Documents | |
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| Commercial Documents | |
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| Banking Documents | |
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| Transportation and Insurance Documents | |
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| Government Formalities Documents | |
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| A Few More Thoughts on Documents | |
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| Sources of Information and Help | |
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| The Regulation of Foreign Trade | |
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| U.S. Customs and Border Protection | |
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| Getting Deeper into Customs | |
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| Other Federal Regulations | |
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| State and Local Regulations | |
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| Regulation of Exports | |
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| Sources of Information and Help | |
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| NAFTA, GATT, and Other Trade Pacts | |
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| Trade Agreements | |
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| Preferential Arrangements | |
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| Sources of Information and Help | |
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| Epilogue | |
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| Sample Market Study Outline | |
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| Guidelines for Business Planning | |
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| Possible Sources of Financing for Your Business | |
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| Sample Supply Agreements | |
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| U.S. Export Assistance Centers | |
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| Avoiding Import/Export Scams | |
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| Letters from Store Owners | |
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| Index | |