Portable MBA in Strategy
Edition: 2nd 2001 (Revised)
List price: $80.00
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Description: This work examines how front-running companies outmanoeuvre competition, recognise key trends, identify best alternative strategies, and develop unique competencies. Chapters include proven techniques and material on global and digital strategy.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $80.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/16/2000
Size: 7.28" wide x 10.31" long x 1.14" tall
|Strategy: Winning in the Marketplace|
|Managing Marketplace Strategy|
|Corporate Strategy: Managing a Set of Businesses|
|Business Unit Strategy: The Quest for Competitive Advantage|
|Competing across Locations: Enhancing Competitive Advantage through a Global Strategy|
|Strategy for the Small Business|
|Political Strategy: Managing the Political and Social Environment|
|Strategy Inputs: Analyzing the External and Internal Environments|
|Mapping the Business Landscape|
|Macroenvironmental Analysis: Understanding the Environment Outside the Industry|
|A Strategic Assessment of an Organization's Assets|
|Creating and Leveraging Core Competencies|
|Strategy Making: Identifying and Evaluating Strategic Alternatives|
|Identifying and Developing Strategy Alternatives|
|Evaluating Strategy Alternatives|
|Managing Strategic Change: Linking Strategy and Action|
|Strategic Change: How to Realign the Organization to Implement Strategy|
|Strategic Change: Reconfiguring Operational Processes to Implement Strategy|
|Strategic Change: Managing Strategy Making through Planning and Administrative Systems|
|Strategic Change: Devising a Context-Sensitive Approach to Implementation|
|There Is No Universal Strategy Formula|
|About the Authors|