I'd Like the World to Buy a Coke The Life and Leadership of Roberto Goizueta

Name: I'd Like the World to Buy a Coke The Life and Leadership of Roberto Goizueta
Price: 5.35 USD
Availability: InStock
ISBN: 9780471194088

ISBN-10: 0471194085

ISBN-13: 9780471194088

Edition: 1998

Authors: David Greising

List price: $24.95

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In 1960 Roberto Goizueta fled his native Cuba with $20 in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.

Book details

List price: $24.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/1998
Binding: Hardcover
Pages: 352
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.496
Language: English



Cuba, Castro, and Coke


Flight to the Top


"The Spanish Inquisition


" A Break from the Past: Diet Coke and Columbia Pictures


"Give Me Back My Coke!"


Changing the Script: The Bottler Spinoff and Escape from Hollywood


Coca-Colonization


"Always" a Great Shootout


The Big Brand Machine


The Games Roberto Played


"It's Coca-Cola Heaven"


Epilogue: The Song at Church


Notes


Index