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Disruption Overturning Conventions and Shaking up the Marketplace

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ISBN-10: 0471165654

ISBN-13: 9780471165651

Edition: 1996

Authors: Jean-Marie Dru

List price: $55.00
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Description:

Disruption is a methodology for creating powerful communication strategies and creative work by identifying impediments to clear thinking and throwing ideas into question. It presents a fresh approach to 'creative' problem solving.
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Book details

List price: $55.00
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/21/1996
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.210
Language: English

The Road to Disruption
Retrospective
Discontinuity
The Disruption Discipline
Disruption
Convention
Vision
Disruption in Practice
Disruption Methodology
Disruption Sources
Disruption and the Road Ahead
Disruption in the Information Age
Disruption and the Role of the Agency
Disruption Web Site
Acknowledgements
Bibliography
Advertising Campaigns
Index