Entrepreneur Magazine Bringing Your Product to Market
List price: $27.95
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Description: "Debelak prepares you for each phase of your venture to build an empire, step by step."Success Magazine It is possible to introduce your product to the marketplace by spending only a little money-yet getting back a large return. This book shares the proven strategies that have enabled thousands of inventors and entrepreneurs to launch their projects in the most efficient and cost-effective way possible. Readers will find help with product design, manufacturing techniques, patenting, licensing, distribution, and financing. DON DEBELAK (Minneapolis, Minnesota) is president of DSD Associates, an inventor assistance firm. His previous books include Total Marketing and Marketing Magic.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $27.95
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/28/1997
Size: 6.25" wide x 9.50" long x 1.00" tall
DON DEBELAK (www.dondebelak.com) is the author of six other books on business and entrepreneurship and a former marketing director for consumer and industrial products companies. He regularly speaks at conventions for inventors and writes a monthly column for Entrepreneur magazine on new products and innovations.
|Facing Realities: Hard Work Lies Ahead|
|Financing: Forget the Myths--Here's the Truth|
|Drop Your Paranoia: Talk about Your Product Idea!|
|Professionalism: Know What You're Doing|
|Licensing: The Preliminary Work|
|The Go/No-Go Decisions|
|Distribution: Nothing Is More Important|
|Product Appeal: Will Customers Buy?|
|Manufacturing Costs: Can Your Product Make a Profit?|
|Inside Help: Everyone Needs Key Contacts|
|Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions|
|Selling Your Product|
|The First Sales Period: Proving a Product Will Sell|
|Evaluating Initial Sales Results--Before You Spend Big Money|
|Licensing: Now Is the Ideal Time|
|The Transitional Period: Growing Your Business|
|Checklists for a Smooth-Running Company|
|The Business Plan: Turning into an Operating Company|
|Financing the Growing Business|
|Conclusion: Exhilarating Times: You Too Can Be Successful|