Entrepreneur Magazine Bringing Your Product to Market

Name: Entrepreneur Magazine Bringing Your Product to Market
Price: 6.95 USD
Availability: InStock
ISBN: 9780471157502

ISBN-10: 0471157503

ISBN-13: 9780471157502

Edition: 1997

Authors: Don Debelak

List price: $27.95

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Description:

"Debelak prepares you for each phase of your venture to build an empire, step by step."Success Magazine It is possible to introduce your product to the marketplace by spending only a little money-yet getting back a large return. This book shares the proven strategies that have enabled thousands of inventors and entrepreneurs to launch their projects in the most efficient and cost-effective way possible. Readers will find help with product design, manufacturing techniques, patenting, licensing, distribution, and financing. DON DEBELAK (Minneapolis, Minnesota) is president of DSD Associates, an inventor assistance firm. His previous books include Total Marketing and Marketing Magic.

Book details

List price: $27.95
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/28/1997
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

DON DEBELAK (www.dondebelak.com) is the author of six other books on business and entrepreneurship and a former marketing director for consumer and industrial products companies. He regularly speaks at conventions for inventors and writes a monthly column for Entrepreneur magazine on new products and innovations.



Getting Started


Facing Realities: Hard Work Lies Ahead


Financing: Forget the Myths--Here's the Truth


Drop Your Paranoia: Talk about Your Product Idea!


Professionalism: Know What You're Doing


Licensing: The Preliminary Work


The Go/No-Go Decisions


Distribution: Nothing Is More Important


Product Appeal: Will Customers Buy?


Manufacturing Costs: Can Your Product Make a Profit?


Inside Help: Everyone Needs Key Contacts


Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions


Selling Your Product


The First Sales Period: Proving a Product Will Sell


Evaluating Initial Sales Results--Before You Spend Big Money


Licensing: Now Is the Ideal Time


The Transitional Period: Growing Your Business


Checklists for a Smooth-Running Company


The Business Plan: Turning into an Operating Company


Financing the Growing Business


Conclusion: Exhilarating Times: You Too Can Be Successful


Appendix


Glossary


Helpful Sources


Index