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| Individual Aspects of Consumer Behaviour | |
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| Consumer Motives and Values | |
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| Introduction | |
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| Motivation | |
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| Maslow's Hierarchy of Needs | |
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| Freudian Theory of Motivation | |
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| Jungian Motivation | |
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| Memetics | |
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| Cognitive Dissonance as a Motivator | |
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| Motivation and Shopping | |
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| Values Motivation Research | |
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| Means-End Chain Analysis and Laddering | |
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| Case Study | |
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| Understanding Consumer Needs | |
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| Racing Past the Barriers: The Success of the Apache Motorcycle in India | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Consumer Response to Marketing | |
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| Actions 1: Exposure, Attention and Perception | |
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| Introduction | |
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| Exposure | |
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| Attention | |
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| Perception and Interpretation | |
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| Symbolism in Perceptual interpretation | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Consumer Response to Marketing | |
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| Actions 2: Learning and Attitudes | |
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| Introduction | |
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| Learning | |
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| Knowledge and Expertise | |
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| Attitudes | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Consumer Response to Marketing | |
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| Actions 3: Action | |
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| Post-Purchase Dissonance | |
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| Consumer Involvement | |
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| Introduction | |
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| Action Post-Purchase | |
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| Involvement | |
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| Case Study | |
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| Information Processing and Memory Limitations | |
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| So What Does the Scottish Executive Do Anyway? | |
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| Brand Development in Government Communications | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Consumer Demographics | |
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| Introduction | |
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| Age and Generational Cohorts | |
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| Gender | |
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| Sexuality | |
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| Social Grade Income | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Consumer Psychographics | |
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| Introduction | |
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| Lifestyle | |
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| Lifestyle | |
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| Values and Demand Mapping | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Article: CM Collins, L Steg and MAS Koning (2007) | |
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| Customers' Values | |
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| Beliefs on Sustainable Corporate Performance, and Buying Behaviour | |
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| Psychology & Marketing, Vol 24(6), pp | |
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| Social And Group Aspects Of Consumer Behaviour | |
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| Social Group | |
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| Tribal and Household Buying Influences | |
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| Introduction | |
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| Social Groups | |
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| Tribal, Virtual Groups and Postmodern Consumer Behaviour | |
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| Family Influences on Consumer Behaviour | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Culture and Subculture | |
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| Introduction | |
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| Culture | |
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| Values | |
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| Cultural Differences and Similarities | |
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| Use of Humour | |
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| The Internet Crossing Cultures | |
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| Subcultures | |
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| Case Study | |
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| The Apache Motorcycle Advertising Campaign in India | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Article: S McKechnie and Caroline Tynan (2006) | |
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| Social Meanings in Christmas | |
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| Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals | |
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| Journal of Consumer Behaviour, Vol 5, pp 130-144[End Green: 60C 45Y][Turquoise/Blue: 100C 18Y 14K] | |
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| Integrated Approaches To Consumer Behaviour | |
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| New Product Buying | |
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| Introduction | |
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| Foundation Theory | |
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| Two- and Multi-Step Flows of Communications | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Repeat, Loyal and Relational Buying | |
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| Introduction | |
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| Repeat Purchasing Behaviour | |
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| Beyond Repeat Purchasing: Loyalty | |
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| Loyalty | |
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| Case Study | |
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| A Marketing Research Tool by TNS to Measure Loyalty | |
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| Beyond Loyalty: Relational Consumption | |
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| Summary | |
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| Questions | |
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| Further Reading | |
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| Data-Based Consumer Behaviour | |
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| Introduction | |
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| Understandin | |