Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
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Description: The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $69.95
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 2/18/2011
Size: 6.50" wide x 9.75" long x 0.75" tall
|About the Authors|
|How to use this book|
|Introduction to Sponsorship|
|Developing Sponsorship Strategy|
|Planning for Success|
|Developing a Sponsorship Strategy|
|Essential Sales Preparation|
|The Sales Process|
|Servicing and Renewal|
|The Way Ahead|
|Sponsorship in the Future|