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Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

ISBN-10: 0470979844

ISBN-13: 9780470979846

Edition: 2011

Authors: William Fenton, Pippa Collett

List price: $69.95
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Description:

The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results.
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Book details

List price: $69.95
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 2/18/2011
Binding: Hardcover
Pages: 264
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 0.682

Foreword
Preface
About the Authors
Acknowledgements
How to use this book
Introduction to Sponsorship
Sponsors
Developing Sponsorship Strategy
Planning for Success
Sponsorship Implementation
Sponsorship Evaluation
Sponsorship Seekers
Developing a Sponsorship Strategy
Essential Sales Preparation
The Sales Process
Servicing and Renewal
The Way Ahead
Sponsorship in the Future
Glossary
Index