Brewing up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery

Name: Brewing up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery
Price: 2.54 USD
Availability: InStock
ISBN: 9780470942314

ISBN-10: 0470942312

ISBN-13: 9780470942314

Edition: 2nd 2011 (Revised)

Authors: Sam Calagione

List price: $39.95

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Description:

This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfish's most…

Book details

List price: $39.95
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 1/19/2011
Binding: Paperback
Pages: 304
Size: 5.90" wide x 8.90" long x 1.00" tall
Weight: 0.792
Language: English



Foreword: The Passion of the Individual


Preface


Introduction



The Unconventional Beginnings of an Entrepreneur



Business from the Inside Out: Self-Discovery, Inspiration, Passion



Keeping Your Balance: Creating a Harmony between Work and Life



Crafting a Business Offering: Developing Goods and Services



Crafting a Brand in a Cookie-Cutter World: Embracing Your Inefficiencies



Marketing on a Small-Business Budget: Promoting Your Business with Little or No Money



Going Social



Publicity Stunts (Are Poorly Named)



Stalking the Killer App: Creating Innovation



Selling Distinction, Specialization, and Variety



Cash is King (Well, Sort of)



Leadership: In Theory and in Practice



Effectively Managing Coworkers



Working Toward Irrelevance



Home Brew Rendezvous



To Small-Business Success


Index