Brewing up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery
Edition: 2nd 2011 (Revised)
List price: $26.95
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Description: This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfish's most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $26.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/19/2011
Size: 6.00" wide x 9.00" long x 1.00" tall
|Foreword: The Passion of the Individual|
|The Unconventional Beginnings of an Entrepreneur|
|Business from the Inside Out: Self-Discovery, Inspiration, Passion|
|Keeping Your Balance: Creating a Harmony between Work and Life|
|Crafting a Business Offering: Developing Goods and Services|
|Crafting a Brand in a Cookie-Cutter World: Embracing Your Inefficiencies|
|Marketing on a Small-Business Budget: Promoting Your Business with Little or No Money|
|Publicity Stunts (Are Poorly Named)|
|Stalking the Killer App: Creating Innovation|
|Selling Distinction, Specialization, and Variety|
|Cash is King (Well, Sort of)|
|Leadership: In Theory and in Practice|
|Effectively Managing Coworkers|
|Working Toward Irrelevance|
|Home Brew Rendezvous|
|To Small-Business Success|