Brewing up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery

ISBN-10: 0470942312

ISBN-13: 9780470942314

Edition: 2nd 2011 (Revised)

Authors: Sam Calagione

List price: $26.95 Buy it from $2.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfish's most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.
New Starting from $16.16
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought

Book details

List price: $26.95
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/19/2011
Binding: Paperback
Pages: 312
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English

Foreword: The Passion of the Individual
The Unconventional Beginnings of an Entrepreneur
Business from the Inside Out: Self-Discovery, Inspiration, Passion
Keeping Your Balance: Creating a Harmony between Work and Life
Crafting a Business Offering: Developing Goods and Services
Crafting a Brand in a Cookie-Cutter World: Embracing Your Inefficiencies
Marketing on a Small-Business Budget: Promoting Your Business with Little or No Money
Going Social
Publicity Stunts (Are Poorly Named)
Stalking the Killer App: Creating Innovation
Selling Distinction, Specialization, and Variety
Cash is King (Well, Sort of)
Leadership: In Theory and in Practice
Effectively Managing Coworkers
Working Toward Irrelevance
Home Brew Rendezvous
To Small-Business Success
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.