Game On Energize Your Business with Social Media Games

ISBN-10: 0470936266

ISBN-13: 9780470936269

Edition: 2011

Authors: Jon Radoff

List price: $23.99
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Description:

Game On: Energize Your Business with Social Media Games consists of two major parts: first, an explanation of what makes games fun, along with a range of business cases drawn from actual games as well as non-game industries. Business cases will include an analysis of what works and what doesn't, screen shots with call-outs highlighting key concepts, diagrams of user interaction, and interviews/quotes with key industry figures (drawn from the author's extensive media and entertainment network; view Jon's LinkedIn connections )The second part of the book will drill down into the process of game design, focusing on the design, analysis and creation of games and game-like elements that would enable the reader to either create an online social game, or enhance non-game products and applications by using game technology.A feature of the book will be that it utilizes some of the techniques it advocates such as maps, badges, community and self-exploration to better understand and enjoy the subject matter. For example, one of the first chapters will feature a quiz that readers can take which will help them assess the type of gamer they are; this will demonstrate a key idea regarding "personas" (a way of describing the customers of a business) while simultaneously demonstrating the way in which quizzes can be made fun. This information will then suggest a personal step-by-step guide for how to approach the book, and a guide to their further exploration within online communities.
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Book details

List price: $23.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/8/2011
Binding: Paperback
Pages: 432
Size: 6.10" wide x 9.00" long x 0.90" tall
Weight: 1.100
Language: English

Foreword
Introduction
Understanding Social Games
How to Play This Book
Games Have Changed the Business Playfield
Developing Social Media Games
Customers as Players
Fungineering
Turning Work into Fun
Designing Social Games
Anatomy of a Social Game
Understanding Social Game Business Models
Using Storytelling to Understand Your Design Objectives
Creating Compelling Game Systems
Designing Game Interfaces
Designing for Virtual Goods
Coda
Glossary, Resources, and More
Glossary
Resource Guide
Book References
Index
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