Designing for Print

ISBN-10: 0470905972

ISBN-13: 9780470905975

Edition: 2nd 2012

Authors: Charles Conover

List price: $45.00
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Description:

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5. Now in full color throughout, along with dozens of sidebars and step-by-step descriptions, this complete resource walks readers through the design process in the same order actual projects are implemented, with content that progresses from planning through execution. Graphic designers are sure to increase their skill and boost their creativity with the use of this book.
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Book details

List price: $45.00
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 11/25/2011
Binding: Paperback
Pages: 256
Size: 8.00" wide x 10.75" long x 0.50" tall
Weight: 1.738
Language: English

Planning Your Design
Layout Variations: Standard and Custom Formats
Building Mechanicals
Developing a Working Grid
Placing Elements within the Grid
Getting Ideas and Gathering Imagery
Sketching Out a Game Plan: Thumbnailing
Exhaust the Possibilities: Creating Design Variations
Cutting to the Chase: Designing with Die Cuts
Designing with Type
Type Fundamentals
Understanding Tracking and Kerning
Distorting Type and Scaling in Proportion
Getting Type to Fit without Distorting It
Widows, Orphans, Ladders, and Rivers
Treating Type with Consistency
Many Faces, Many Moods
Classic Typefaces
Selecting Effective Typefaces
Choosing Typefaces: Form and Function
Working with Text Boxes and Columns
Small Caps and All Caps
Type and Drop Shadows
Creating Baseline Grids
Understanding Baseline Grids
Letting the Baseline Grid Serve as a Guide
Using Baseline Grids to Cross-Align
Type Readability
Designing with Photographs
Image Types: One Color, Two Color
Maintaining Image Integrity
Formatting Images for Print
Understanding Linked Images
Manipulating Images and Picture Boxes
Image Types: Monotones, Duotones
Type, Image, and Readability
Type and Image: Composing Page Layouts
Type and Image: Page Composition
Perfect Imbalance: Asymmetrical Design
Using Holding Rules
Focusing In: Cropping Techniques
Picture Box Shapes
Editing Picture Box Shapes
Custom Shapes: Using Pathfinder
The Big Picture
Complex Shapes: Advanced Techniques
Image Grids: Step and Repeat
Complex Shapes: Align and Distribute
Placing Images into Text
Organizing Annotated Photo Layouts
Styling Pointers and Annotations
Creating Legends for Photographs
Advanced Typography
Using the Character and Paragraph Palettes
Vertical Type: Cheap Motels and Drive-ins
Curves Ahead: Create Outlines
Controlling Type Outlines
Keepin' It Real: Staying True to the Original Typeface
Creating Custom Ligatures
Applying Effects: The Good, Bad, and the Ugly
Shattering Type
Offset Path: Inlines, Outlines, and Shadows
Creating Stylized Drop Shadows
Creating the Illusion of Transparency
Separating Stroke and Fills
3D Type: Beveling Type Outlines
Extruding and Creating Perspective
Metallic Type and Gradients
Type on a Path: Curves, Spirals, and Circles
Receding Type into the Distance
Inlaid Text: Cropping Objects into Type
Filling Shapes with Body Copy
Bubbles and Balls: Warp Effects
Creating Logotypes: 3D Effects
Distressed Type and Alternative Techniques
Using Envelopes to Warp Type
Masking Images into Type
Preparing Your Images
Destination Please? Formatting Images
Sizing, Scaling, and Setting Resolution
Image Prep: Cropping Images
Spot Remover: The Clone Stamp Tool
Getting Results: Basic Scanning Techniques
Focusing In: Sharpening Images
True Colors: Color-Correcting Images
Color-Correction 101: A Primer
Dodge and Burn: Tonal Correction
Scanning Large-Scale Artwork
Ghosting Images
Silhouetted Images: Clipping Paths
Silhouetting Images: The Quick Selection Tool
Soft Edges: Feathering Images
Creating Natural Shadows
The Cutting Edge: Torn Paper Effects
3D Objects and Textures
Smart Objects and Silhouetted Images
Fade Away: Creating Vignetted Images
Manipulating Imagery Using Filters
Silhouetted Images: Clipping Paths
Silhouetting Images: The Quick Selection Tool
Soft Edges: Feathering Images
Creating Natural Shadows
The Cutting Edge: Torn Paper Effects
3D Objects and Textures
Smart Objects and Silhouetted Images
Fade Away: Creating Vignetted Images
Manipulating Imagery Using Filters
Illustrating Effectively
Simple Illustration Approaches
Visual References: Tracing and Live Paint
Combining Primary Shapes
Mirror, Mirror: Building Symmetrical Shapes
From Line to Shape: Outline Stroke
Refining and Styling Line Quality
Between the Lines: The Live Paint Tools
Styling Illustrations: Linear Techniques
Creating Linear Patterns
Keeping Perspective: Cylindrical Shapes
Building Interlaced Shapes
Coiled Objects: Chain Links and Slinkys
Nuts and Bolts: Building and Styling Technical Shapes
Vanishing Points and Two-Point Perspective
Using Blends to Build Shapes and Create Volume
Creating Banners and Ribbons
The Final Touch: Backgrounds and Shadows
Using Custom Brushes
Warp Effects and Custom Brushes
Designing Charts and Graphs
Creating Variations and Using Artboards
Gradient Mesh: Smooth Surfaces
Putting It All Together
Prepping Images
Why Doesn't the Print Match the Screen?
Mechanicals
Building Prototypes
Creating Acrobat PDF Files
Preparing Files for Final Output
Color Proofing
Collecting for Output: InDesign Packages
Fifth Colors
Paper Stocks
PDF Formats
Decimal Conversion Chart
Design Resources
Bibliography
Photography and Illustration Credits
Index
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