Events Exposed Managing and Designing Special Events
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Description: Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $55.95
Copyright year: 2011
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/3/2012
Size: 8.75" wide x 11.25" long x 1.00" tall
|All About BUSINESS|
|You and the Events Business|
|Develop Your Strategy|
|Meet the Client|
|Build the Business|
|Manage the Money|
|Present the Proposal|
|The Event Cabinet|
|All About DESIGN|
|Tabletops and Other DÃ©cor Props|
|Creative Event Concepts|
|Burst into Weddings|
|Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles|