Events Exposed Managing and Designing Special Events

Name: Events Exposed Managing and Designing Special Events
Price: 10.98 USD
Availability: InStock
ISBN: 9780470904084

ISBN-10: 0470904089

ISBN-13: 9780470904084

Edition: 2012

Authors: Lena Malouf

List price: $66.95

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Description:

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget,…

Book details

List price: $66.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/3/2012
Binding: Hardcover
Pages: 256
Size: 8.70" wide x 10.90" long x 0.90" tall
Weight: 2.046



Foreword



Preface


Acknowledgments



All About BUSINESS



You and the Events Business



Develop Your Strategy



Meet the Client



Build the Business



Venue Essentials



Manage the Money



Present the Proposal



The Event Cabinet



All About DESIGN



Tabletops and Other DÃ©cor Props



Creative Event Concepts



Burst into Weddings


Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles


Select Resources


Index